Dyson unveils new outlet store at Bicester Village

Dyson has opened a new retail boutique at Bicester Village, further expanding its physical retail presence.

The 45.6m² space showcases Dyson’s full portfolio of technologies, allowing customers to explore how the brand’s products function through live demonstrations and "hands-on" experiences.

From vacuum cleaners to haircare tools, the boutique is designed to give visitors a deeper understanding of the engineering and performance behind Dyson products.

A key feature of the boutique is a dedicated beauty area with three styling stations. Here, guests can take part in dry styling demonstrations or style their own hair using Dyson beauty tools.

To celebrate the opening, Dyson is offering a range of exclusive promotions and offers for shoppers at Bicester Village.

The new boutique is located next to Vivienne Westwood and opposite Ottolenghi within the outlet village.