E.L.F. Cosmetics launches skincare range

E.l.f. Cosmetics, known for its range of vegan and cruelty-free beauty products, has released a skincare range called e.l.f. SKIN.

The brand is also launching a new e.l.f. SKIN awareness campaign and introducing a new ambassador.

E.l.f. skincare has launched three regimes that include products suited to a consumer's specific skincare needs. The first is aimed at blemish-prone skin, the second for sensitive skin and the third focuses on hydration.

All of the products in the range are formulated without 1,600+ restricted substances and is double cruelty-free certified with Leaping Bunny and PETA. The new range also exceeds FDA and European Union Cosmetic Regulations for clean beauty.

Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty said: “E.l.f.’s mission is to disrupt industry norms and our journey into skincare aligns with this mission. We’re democratising clean and effective skincare by making it accessible at unbelievable prices.”

Dave Valia, Head of Research & Development at e.l.f. Beauty added: “We’ve raised the bar, creating truly effective skincare products with proven benefits. At e.l.f., we work diligently to combine efficacy with simplicity to offer the e.l.f. community clean, uncomplicated solutions for their skincare needs at an affordable value.”

E.l.f. Cosmetics launched a limited-edition collection with Dunkin Donuts in March this year.