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E.L.F Cosmetics offers fresh take on shades with Mint Melt collection

Gaelle Walker
28 January 2021

E.L.F Cosmetics has launched a new ice-cream inspired Mint Melt collection.

The eight-piece limited-edition line-up promises a “sweet and refreshing new take on shades, textures and finishes,” with creamy, chocolate-inspired neutrals and pops of mint pastels for eyes, lips and face.

A number of the products in the range also offer a cooling sensation and fresh minty scent.

The range includes:

  • Mint Melt Eyeshadows
  • Mint Melt No Budge Eyeshadow Sticks
  • Mint Melt Brush Trio
  • Mint Melt Lip Gloss
  • Mint Melt Cooling Face Primer
  • Mint Melt Cleansing Cloud
  • Mint Melt Minty Fresh Cooling Cleanser
  • Mint Melt Whipped Face Mask

Chief marketing officer Kory Marchisotto said: “From the minty green packaging and scent, to the creamy universal shades with its cooling effect, we’re serving up our sweetest, most refreshing collection yet.”

The Mint Melt collection is available at elfcosmetics.com and Superdrug in the UK.


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