E.l.f. Cosmetics partners with Bubble for exclusive skincare-makeup hybrid collection

E.l.f. Cosmetics has partnered with Bubble on a limited-edition collection of skincare-makeup hybrid products, available exclusively at select Boots stores and online from 6 August.

The collaboration brings together two brands with strong appeal among younger beauty consumers and reflects continued interest in products that combine skincare and colour cosmetics.

According to the brands, the collection was developed in response to the growing popularity of "cocktailing" routines, where consumers mix and layer skincare and makeup products to achieve customised results.

The hybrid formats are designed to combine skincare ingredients with cosmetic performance in a single product.

The collection includes:

• DROP N' DUNK - A dual-chamber product combining E.l.f. Skin Bronzing Drops with Bubble's Slam Dunk Hydrating Cream Moisturiser.
• Glow Talk - Combining E.l.f. Cosmetics' Glow Reviver Lip Balm with Bubble's Talk Back Lip Serum, this product is formulated to deliver colour, shine and hydration. Available in Berry Well, Pinky Promise and Dusty Rose.
• Camo Slide - A blend of E.l.f. Cosmetics' Camo Liquid Blush and Bubble's Water Slide Hyaluronic Acid Serum, creating a lightweight blush serum with a buildable finish. Also available in Berry Well, Pinky Promise and Dusty Rose.

Oshiya Savur, Chief Brand Officer at E.l.f. Beauty, said: "This collaboration is inspired by what our communities are actively doing: mixing skincare with makeup, layering formulas and making beauty their own.

"We are bringing that creativity to life through hybrids that deliver care, colour and the kind of joy our communities expect from us."

Shai Eisenman, founder of Bubble, added: "Our partnership with E.l.f. is a celebration of that creativity. Together, we have transformed those real consumer behaviors into a collection of truly unique hybrid products that seamlessly blend skincare and makeup without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own."

The collection will be sold exclusively through Boots in the UK, both online and in selected stores. For the retailer, the launch adds an exclusive collaboration to its existing beauty portfolio while expanding its range of products aimed at consumers interested in skincare-makeup hybrid formats.

The partnership also reflects a broader trend of retailers working with brands on exclusive product collaborations, offering differentiated launches that complement their existing brand assortments and provide consumers with access to limited-edition concepts.