Eco-friendly deodorant brand announces new UK partnerships

Sustainable and natural deodorant brand Wild has announced its new partnerships with some of the UK’s leading supermarkets, retailers and department stores.

Wild is now available to purchase online and in 285 Sainsbury's stores. This is part of the supermarket’s future brands initiative, which aims to support start-ups that specialise in sustainability.

With a long-term goal to reach a large consumer base, Wild is also trialling its products in 30 Waitrose stores across the UK and the Republic of Ireland.

Selfridges is another high profile partnership for the brand, with Wild’s eco-friendly products meeting the sustainable requirements to feature within the store’s Project Earth strategy.

The deodorant brand is also now available in 19 Boots stores throughout the UK, with plans for further store roll-out in the new year.

Freddy Ward, Wild founder, said: "The last six months have been a whirlwind and it's been incredible to see Wild available on the shelves of more and more retailers. It's our ambition to make it as easy as possible for customers to switch to natural and sustainable products. Allowing customers to pick up Wild with their weekly shop helps us achieve this."

With plans to secure more retail partnerships in the coming months, Wild hopes to make its products widely available and provide an easy way for consumers to shop more responsibly and help them reduce their use of single-use plastics.