Editors' Picks: New launches from Chanel, Mahsa, The Nue Co and more...
Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.
The Nostalgia Collection, The Nue Co
The clever people at The Nue Co, a wellness brand whose products I covet to help me stay "balanced", have launched a trio of gourmand-inspired functional fragrances, rooted in neuroscience and designed to soothe the nervous system while awakening memories of comfort.
According to Spate, the market research experts, searches for gourmand fragrances are up approximately 77.5% year-over-year.
“There is a reason gourmand notes are so popular right now,” said Jules Miller, founder of The Nue Co. “Science shows that gourmand notes, our earliest scent memories, can reduce anxiety by up to 60% and that the scents we experience as newborns hold the strongest power of emotional recall. In an increasingly crowded market we wanted to reimagine the scent profile as something entirely new. Collaborating with Frank Voelkl, a master of woods and spice, allowed us to create something truly unique in the category - one that celebrates nostalgia while reinterpreting it for today.
The fragrances:
First Milk – Delicate and comforting, First Milk blends Almond Milk, Tonka Bean, and French Vanilla with a whisper of Pink Pepper. It dries down to a cocoon of Amber and Cashmere Woods. Sweet but never cloying, this SkinScent melts into the skin with a subtle, skin-close warmth.
Past Time – Past Time is abstract and enveloping. Amber Resin leads with a rich, smoky sweetness, deeper and darker than vanilla. Lifted by Rhubarb, Coconut Milk, Ambrette, Sandalwood, and Musk, it’s a scent that feels deeply personal. It lingers like a familiar thought at the edge of your mind - unnameable but deeply felt.
Otherwhere - Smells like skin, but better. Familiar yet ethereal. Grounding and comforting, notes of Caramel, Gentle Oud, Sandalwood, Cardamom, and Incense create a fragrance reminiscent of the past but grounded in the present.
The fragrances are non-toxic, 100% vegan, cruelty-free, phthalate-free, and hexane-free.
The NOSTALGIA Collection is available to purchase individually in 50ml bottles for £125 at thenueco.com.
Antony Hawman, Co-founder & Chief Partnerships Officer.
Les 4 Ombres Boutons Palette, Chanel
Did you know that no Chanel button is ever the same? That playful attention to detail is exactly what makes the new Les 4 Ombres Boutons palette so irresistible. Each shade is embossed with tiny Chanel motifs - a camellia, a bottle of N°5, even a starry Milky Way - so every time you open the compact, it feels like uncovering a little treasure.
The palette comes in four moods: the soft pinks and taupes of Mademoiselle, the gilded magentas and coppers of Baroque, the shimmering silvers and earthy golds of Stellaire, and the understated elegance of Couture. Each set of shades is a story in itself - a mini wardrobe for the eyes.
For me, what’s magical about Les 4 Ombres Boutons is that it’s part makeup, part jewellery. It's a playful, chic nod to the House’s heritage that makes you want to press every button. It’s tactile, collectable, and utterly wearable. And yes, I'll keep it on my vanity to admire just as much as to wear.
Chloé Burney, Senior News & Features Writer.
Harry Potter-inspired collection, ROJA London
Like wizardry, perfume harnesses mystery with mastery: each note possesses its own unique power, and when blended, enchanting stories unfold. And as someone about to begin their annual Harry Potter marathon, I’m especially intrigued by this launch.
Imbued with ROJA London’s sense of British luxury, the house introduces two Harry Potter-inspired limited-editions in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP).
The first, Harry Potter Burlington 1819 Limited-Edition (50ml £225, 100ml £375) is reimagined as a tribute to Hogwarts School of Witchcraft and Wizardry. Blending British fragrance-making with fantasy, this exclusive scent opens with sparkling grapefruit, ginger, and tobacco, transporting the wearer to a world of magic and adventure.
Complementing this, the Harry Potter The Art Collection Travel Set Limited-Edition (4 x 10ml travel sprays £210) explores the essence of each Hogwarts house through ingredients inspired by ROJA’s signature fragrances. The collection includes four compositions: Hufflepuff, blends chamomile, magnolia, and tea to reflect "loyalty, patience, and kindness"; Slytherin, combines sandalwood, orange blossom, and rose to embody "ambition, intellect, and elegance"; Ravenclaw, pairs rose, moss, and carrot seed for an "earthy, ethereal reflection of wisdom and curiosity"; and Gryffindor, unites patchouli, amber, and vanilla to capture "fiery courage and noble heart".
Sophie Smith, News Editor & Senior Writer.
INORA
I'm still on my search for a supplement that’ll give me my best night’s sleep, my most energised day, and, it seems, “the wellbeing miracle.” I might’ve come pretty close.
INORA is a new doctor-formulated liquid supplements brand. Designed for those of us with busy lives, the liposomal blends offer “superior absorption, targeted benefits, and measurable impact.”
- WAKE UP CALL - an energising blend powered by B Vitamins and botanical extracts, designed to support focus, energy, and mental clarity.
- MARATHON NOT A SPRINT - a rejuvenating blend featuring NAD⁺ precursors, designed to support energy, cellular health, and healthy ageing. Flavoured with sour cherry and hibiscus for a tangy, floral taste.
- WAS IT ALL A DREAM? - an expertly developed nighttime blend designed to support your evening wind-down and promote calm, restorative rest. Flavoured with peppermint and sweet fennel for a cool, minty, herbal taste.
The science behind INORA:
"Every INORA formulation is designed for synergy, absorption, and bioavailability. Each ingredient is selected not only for its individual efficacy but for how it performs within the blend. Using advanced delivery technology, our formulas are structured to support the body’s interconnected systems such as energy, sleep, and longevity in ways that feel tangible. The result is supplementation that is targeted, clinically relevant, and intelligently harmonised."
INORA supplements are RRP £59 for 30ml, available at inorahealth.com.
Antony Hawman, Co-founder & Chief Partnerships Officer.
Rose Quartz Anti-Sensitivity Dental Polish, Mahsa
I am nothing short of obsessed with oral hygiene and I approach it with as much rigour as I do my skincare routine these days. Also, as with my skin, my teeth are sensitive, so I face the challenge of wanting to give them a thorough clean without discomfort.
This new launch in the Mahsa range of elevated oral care products, devised by distinguished dentist Dr Mahsa Nejati, is perfect for me. The Rose Quartz Anti-Sensitivity Dental Polish is a “sensorial daily ritual” designed to soothe sensitivity while restoring brilliance to your smile.
Inspired by the healing power of rose quartz, this luxurious polish is formulated with potassium nitrate to calm sensitive nerves by gently blocking the tiny tubules in the dentin, shielding teeth from discomfort caused by hot, cold, or sweet foods and drinks. And yes, I had to Google tubules - they are microscopic channels within the dentin layer of a tooth that run from the pulp to the enamel. I may not have known exactly what they are, but I do know what it feels like when they are on edge!
Alongside this, the formula, of course, contains fluoride to strengthen tooth enamel and is infused with a natural peppermint flavour. The packaging is beautiful and looks entirely in keeping with any elevated skin and body care you may have on your bathroom shelf.
It’s priced at £65 but comes complete with a professional toothbrush and tube squeezer. Available now at Harrods, John Bell & Croyden and at www.mahsa.co.uk.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
200ml Molecule 01 & Escentric 01, Escentric Molecules
Escentric Molecules is celebrating its 20th anniversary. To commemorate the milestone, the brand has launched its first-ever 200ml editions of its most-loved scents, Molecule 01 (£215) and Escentric 01 (£220), exclusively available at escentric.com.
Molecule 01 remains a pure, singular experience, composed entirely of Iso E Super, the iconic molecule that defined the brand. Escentric 01, meanwhile, is a concentrated 65% Iso E Super formula, complemented by 18 carefully chosen ingredients. Its composition opens with lime peel and pink pepper, flows into a heart of green jasmine bud and orris, and settles into balsamic notes and clean musk.
The new bottles feature a weighty, precision-engineered cap in anodised aluminium with CNC-engraved circle detailing and a silicone internal fitment that ensures a seamless, secure closure. This design-led touch elevates the minimalist flacons into luxurious objects of desire while maintaining the brand’s signature understated aesthetic.
Sophie Smith, News Editor & Senior Writer.
