Editors' Picks: New launches from Glow Recipe, Wild, ARTAH and more...

Here are the top beauty launch picks of the week from TheIndustry.beauty team.

Lip Glass Balm, Glow Recipe 

Gone are the days of lipsticks - these days, I reach exclusively for balms and glosses. Judging by the wave of recent launches, it seems the beauty industry is shifting in the same direction. One release that’s caught my eye? Glow Recipe’s latest Lip Glass Balms, which have just landed in the UK. Promising long-lasting shine, deep hydration, and a juicy burst of fruity scent, they’re at the top of my must-try list.

Inspired by Bingsoo (빙수) - South Korea’s beloved shaved ice dessert topped with various fruits or sweetened red bean - the Lip Glass Balm (£19) promises the same glistening shine, leaving lips looking glassy, soft, and deliciously replenished.

Ingredients include hyaluronic acid microspheres that help fill fine lines by attracting and retaining moisture, glycerin to boost moisture while strengthening the skin’s barrier, and antioxidant-rich superfruit extracts for fuller, healthier, moisturised lips.

With my holiday just around the corner, I’ll definitely be slipping one of these into my bag - and I’m sure I won’t be the only one!

Sophie Smith, News Editor & Senior Writer. 

Essential Creatine, ARTAH

I'm well on my way with my wellness journey, so I love it when a new supplement lands on my desk to trial.

ARTAH has just launched its new Essential Creatine.  Creatine draws water into cells, including skin cells, which can lead to better hydration and a fuller, smoother complexion. It also offers a multitude of wellbeing benefits, including hormonal balance, mental focus, and improved sleep. Plus, it's a great support for physical performance and energy production.

ARTAH’s formula uses ultra-pure Creavitalis micronised creatine monohydrate and is third-party tested for safety and efficacy - making it "one of the cleanest, most effective options on the market".

Available now online at ARTAH for £28.00.

Cath Kidston Deodorant Case, Wild

I’ve been a longtime fan of Wild - the refillable deodorant brand that’s been quietly transforming my bathroom shelf and my sustainability habits. So, when I heard it was teaming up with Cath Kidston, both myself and my nostalgia were intrigued. The result? A limited-edition Birds & Berries deodorant case (£11) that’s not just practical, it’s a little piece of art for your daily routine.

Hand-painted in that unmistakably Cath Kidston style, it brings a burst of whimsy and colour to what’s usually the most functional and overlooked product in the bathroom. It’s pretty enough to leave out on display and sturdy enough to last.

Inside, it’s all the Wild goodness I already know and trust. Its deodorants are made with natural ingredients, contain no aluminium, and produce zero plastic waste. The refills slot easily into the case, and there’s a scent for everyone (my favourite is Fresh Cotton & Seasalt). Even better, the refills are wrapped in bamboo pulp, so they’re 100% plastic-free and can be composted or recycled with your household cardboard.

It’s giving cottagecore meets sustainability.

Chloé Burney, Senior News & Features Writer.

The Make Up Travel Kit 2.0, Jones Road Beauty

I love a Jones Road Beauty kit because there's always a sneaky little product in there that you can’t buy on its own - and it’s always good. Plus, you get one of those indispensable and indestructible Tyvek bags to carry it all around in.

The Makeup Travel Kit 2.0 has just launched (and if you want one, be quick- the first version sold out in a week). It includes a very cool little buffer brush for applying your Gel Bronzer to those points on your face where the sun naturally hits. Using this clever little brush creates the illusion of a natural tan and is great for carrying round for touch-ups on the go.

As well as the bronzer and brush, you get a Mini Miracle Balm (I like these sizes as the big ones are too big to lug around), a Sparkle Wash to swoop over your eyelids (I am hopeless at applying eye shadow, so these are perfect), the Best Pencil to line the eyes, and a Cool Gloss to slick over the the lips to finish your look. I'd chuck in my own mascara and brow gel and that would be me done on the makeup front most days this summer.

These latest kits come in three different shades depending on your skin tone, so depending on which you go for (light, medium or dark), you will get a different shade in all of the products. Apart from the bronzer, which is likely to determine your choice, the shades of everything else are pretty universal. I really think it's impossible to go wrong with these products.

Available now online at Jones Road Beauty for £96.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

SKN TO SKN, Sara Stokes

Not from a personal interest but rather a professional one, I was intrigued by the launch this week of SKN TO SKN, a new expert-led skincare brand specifically formulated for women who are trying to conceive, pregnant, breastfeeding, or postpartum.

Founder Sarar Stokes has set out to create a "category-first" brand that removes harmful ingredients while targeting hormonal skin concerns like acne, sensitivity, pigmentation and dryness.

Designed in collaboration with dermatologists and women’s health GPs, the new brand aims to "eliminate the guesswork by providing safe and effective solutions for hormonally sensitive skin". This doctor-led approach ensures that each ingredient is carefully selected for its intended purpose and safety for both mother and baby throughout every stage of their journey.

It debuts with four products, including a Balancing Act Gel-to-Oil Cleanser,  Sleep Cheat Night Cream,  Glow & Go Daily Moisturiser and Mineral SPF30 Multi-Tasking Face Serum.

Sophie Smith, News Editor & Senior Writer.