Editors' Picks: New launches from Jones Road Beauty, Leighton Denny, Olaplex and more...

Here are the top beauty launch picks of the week from TheIndustry.beauty team.

The Classic Lip, Jones Road Beauty

Lipstick and I don't often get on that well. How do you keep it on and why does it make my already thin lips look thinner? I mean, I really should have this worked out by my ripe old age, but I don't. Thankfully make-up artists have my back.

Last week I waxed lyrical about Ruby Hammer's Lip Serum Balm, which I carry about my person with the same obsession I do my keys and my phone, but I can also thank Ruby for introducing me to another MUAs lip products. While I was testing Ruby's own products with her, she whipped out one of these, the new Classic Lip lipstick from Bobbi Brown's Jones Road Beauty.

I am obsessed with Miracle Balm and the Shimmer Face Oil (note to self: buy more of this) from Jones Road, but I had not tried these new beauties. The reasons I like them is they are part lipstick and part lip treatment, and there are colours to suit every occasion. They are soft, light, and comfortable to wear and are richly pigmented with a satin finish. They are also infused with peptides and vitamin E to smooth and condition your lips.

It seems it isn't just me that struggled with lipstick, the great Bobbi herself said she too stopped wearing lipstick until she invented her own, so I feel a bit better about my ineptitude now.

Available now in 12 shades, priced at £30 from www.jonesroadbeauty.com.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

Mask Duo, Olaplex

Olaplex has launched a new Mask Duo, featuring two new high-performance hair masks designed to deliver effective results in just three minutes - perfect for anyone looking to elevate their haircare routine without spending extra time in the shower.

At the heart of these formulas is Biomimetic Cuticle Technology - a new advancement that mimics the hair’s natural repair processes. By helping to rebuild the cuticle layer (the hair’s outermost shield), this technology locks in benefits that last up to five washes, promising salon-worthy results at home.

The duo includes a Rich Hydration Mask. Ideal for medium to coarse hair, this ultra-moisturising treatment is powered by an Avocado & Shea Complex to deeply hydrate, tame frizz, and boost softness.

Meanwhile, the Weightless Nourishing Mask uses a Volume Boost Complex to strengthen and condition without weighing hair down for fine to medium hair. As someone with fine hair, this one’s definitely speaking my language!

Sophie Smith, News Editor & Senior Writer.

Glass Gels, Westmoreland Cosmetics

If you've ever met me, you'll know I've always got a freshly painted set of acrylics on the tips of my fingers. After 15 years of trips to the nail salon for my bi-annual acrylic infills, a new nail product rarely pushes me to switch up my routine. That was until celebrity manicurist Harriet Westmoreland launched Westmoreland Cosmetics.

After years of creating manicures for high-profile clients, including Adele and Christine Lampard, the mistress of manicures has taken her expertise and turned it into a line of products anyone can use.

The first collection, available now, features Glass Gels and Glass Polishes designed for both at-home and in-salon use. The hero, however, is the first-of-its-kind gel formula, which she describes as something completely new to the market. Infills? Tick. Removal and redo? Tick. Re-levelling? Tick. Glossy? Tick, tick, tick.

The Glass gels (£25 per bottle) offer subtle structure with a glassy high-shine finish. They're available in five translucent tones that flatter all nail shades, suitable on natural nails or with tips. Plus, they promise a four-plus week wear time.

Westmoreland’s debut proves that sometimes, the right product can rewrite your whole routine.

Chloé Burney, Senior News & Features Writer.

The Rich Cream, IRÄYE 

This is timely for me. I was introduced to IRÄYE only recently through its excellent eye-cream and I currently have that on the go. I can't remember how I got it, so if you sent it to me or put it in a gift bag, then thank you!

I was most pleased therefore to learn that Professor Michael Detmar's brand has just introduced a new moisturiser that has my name written all over it. Well it doesn't, it has The Rich Cream written all over it, but if ever there was a word that made me want to use a moisturiser on my world-weary skin, it is 'rich'.

This one blends sensorial pleasure with scientifically proven results. Containing the brand's patented LYMPHACTIVE Complex, it promises to lift, sculpt and generally transform the skin in 28 days. The big thing for me is the promise to reduce redness and trials showed that 91% of users found that it did so. This is my biggest skin issue, I can live with some wrinkles and loss of volume but sometimes my skin looks almost sore in appearance and few moisturisers seem to address it (and no, I don't really like those green corrector creams).

If it fixes that for me, it is worth every bit of the £150 (50ml) price tag. Available now at www.irayeskincare.com.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

Multidimentional Collection, Leighton Denny

Is it too early to start thinking about stocking fillers? In my books, summer’s over, so festive treats are pretty much all I’ve got to look forward to. Enter Leighton Denny’s Multidimensional Collection (£22.50), a trio of metallic polishes that are designed to play with light and perspective in the most mesmerising way.

Glow is a sunset-khaki taupe with a surprising pink shift, Blaze ignites a fiery terracotta base with an emerald-green shimmer, and Dazzle is a star-dust reminiscent bronze chrome. Each tilt of your hand gives a slightly different effect, making even the simplest manicure feel transformative.

As always from Leighton Denny MBE, the formulas are long-lasting, high-gloss and chip-resistant, with wide brushes that make application effortless - even on your non-dominant hand. Consider this your official excuse to shop now and have nails that literally shift moods with every tilt.

Chloé Burney, Senior News & Features Writer.