Editors' Picks: New launches from Joonbyrd, Floral Street, No7 and more...
Here are the top beauty launch picks of the week from TheIndustry.beauty team.
Big Time Longevity Bodywash, Joonbyrd
I'm a major fan of the Joonbyrd brand - the scents, the formulations, the packaging... all elite!
The brand has launched two new biotech-driven products: the Big Time Longevity Body Wash, a cleanser designed to support long-term skin health, resilience and radiance; and the Future Romance Longevity Body Glaze, a hybrid serum-lotion engineered with advanced plant biotechnology. It works at a cellular level to support the skin’s lifespan and its ability to recover from stress.
Each product's fragrance blends peach, banana, cacao, musk and tonka bean for a truly sensorial experience.
Now for the science behind the launch: "Backed by rigorous clinical research, including independent trials and a partnership with Outer Biosciences, the duo has been tested on women aged 35 to 65 to assess inflammation, cellular senescence and collagen integrity. Future Romance and Big Time embody Joonbyrd’s pro-aging, regenerative philosophy, addressing chronic inflammation and ‘inflammaging’ while supporting skin as a living organ."
Big Time Longevity Body Wash (350ml) is £42 and Future Romance Longevity Body Glaze (200ml) is £62.
Available online from Joonbyrd and Space NK.
Antony Hawman, Co-founder & CPO.
Enchanted Masquerade Perfume Mist, Floral Street
Fans of the cult Regency-era show Bridgerton still have a two-year wait ahead of them for the anticipated next seasons. For those who want to keep the fantasy alive, Floral Street has now released its bestselling perfume, Enchanted Masquerade - created for the last season of the show - as a perfume mist.
With notes of fresh pear, hazelnut and gardenia, this lightweight scent can also be combined with deeper fragrances to add luminous, soft floral notes. Personally, I think this is perfectly timed for summer, when I much prefer to wear something lightweight as I don my best new dress, pile my hair into a high tower and make my way to the season’s most anticipated ball (just joking).
What I’m also intrigued by is the mist’s use of ActiScents, a blend of active skincare ingredients, including upcycled rose water, which delivers skin-soothing comfort and helps reduce skin inflammation by 50%.
The scent is now available online for £24 at Floral Street.
Camilla Rydzek, Senior News and Features Writer.
Prime Forever collection, No7
No7 has unveiled its first-ever collection of skin preservation products, the Prime Forever range, marking a shift in skincare priorities. Moving beyond just addressing visible signs of ageing, the line is designed for a proactive, long-term approach to maintaining skin health.
The collection is powered by No7’s "most advanced science to date", focusing on preserving skin before damage becomes visible. The range features patent-pending antioxidant technology, super peptides targeting early, invisible damage, and its most advanced SPF50 five-star UVA protection.
The line-up includes a high-performance serum, SPF50 primer, weightless moisturiser, gel-oil-milk cleanser and reusable silicone eye patches. Personally, the SPF50 primer has caught my attention, especially after seeing Ashley Stobart (aka The Cosmetic Consult) rave about it on Instagram. It’s now firmly on my wishlist!
Sophie Smith, News Editor & Senior Writer.
Rose Chocolat Eau de Parfum, Le Monde Gourmand
Despite its French name, Le Monde Gourmand is a US fragrance brand and has been producing scents that seem good enough to eat (though please don't do that) since 2014. It has created a string of viral gourmand scents, such as Chai Épicé, Crème Brûlée and Lait de Coco. There is a new member of this vast and delicious family and it has my name written all over it - or at least two of my favourite fragrance notes.
If I'm not wearing a rose fragrance, I'm wearing something chocolatey and vanilla-based, and sometimes I layer two different scents for the best of both worlds. Now I just need one bottle. Rose Chocolat is more complex than it sounds, containing cocoa, musk and creamy woods. It opens with the light freshness of coconut water and chai latte before melting into a heart of cacao blossom, cinnamon bark, ginger extract and caramel, adding warmth, spice and a subtle sweetness.
This is not overpowering, however. In fact, it dries down to pink musk and creamy sandalwood to create a soft, skin-like finish. For those like me who fancy a bit of extra warmth, it layers very nicely with Le Monde Gourmand's Crème Vanille, or for added sweetness you can pair it with Chai Épicé or Fleur de Blonde.
If you have a minute to spare, pop over to Le Monde Gourmand's website and do the quiz to find your ideal fragrance. I tried changing up my answers a few times, but Fleur de Blonde kept popping up for me - it's a mix of pear blossom and ambrette with a touch of violet, white amber and cashmere musk, among other delicious things. So I'm going to have to try that too.
Meanwhile, Rose Chocolat will be available to customers here in the UK at Sephora from 13 April, priced at a very reasonable £28.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
