Here are the top beauty launch picks of the week from TheIndustry.beauty team.
Pro-Collagen Toning Mist, Elemis
As a devoted fan of the iconic Pro-Collagen Cleansing Balm (let’s be honest, who isn’t?), I was excited to hear about a new addition to the bestselling range: the launch of a Toning Mist.
The 3-in-1 toner, described as a weightless mist for radiant, healthy-looking skin, promises to prep, replenish and refine the complexion. The hydrating formula helps to replenish moisture post-cleanse, supporting skin’s overall health and resilience over time. It is also designed to reduce the appearance of pores and encourage natural skin cell turnover.
I’ll admit, I’m not usually one for toners - but there’s something instantly appealing about a mist. Quick, effortless, and refreshing, making it the kind of skincare I can get behind. Available now at Elemis.
Sophie Smith, News Editor & Senior Writer.
HeatBounce Conditioning Heat Protectant, K18
K18 does it again. Just when you think the brand has nailed every possible angle of hair repair, it launches something that genuinely pushes the category forward. I’ve had an early peek at HeatBounce, and if you're someone who relies on regular blow-dries, this is a game changer.
What makes it different? The biotech. K18’s new patented tech, ResiliCore, doesn’t just coat your strands like traditional heat protectants; it penetrates the cortex to protect hair where the damage actually happens. That’s a huge leap. The science here is rooted in mimicking heat-resilient proteins found in nature, and the results speak for themselves: 85% less breakage when blow drying and protection up to 232°C? Yes please.
Texture-wise, it feels lightweight and conditioning, without greasiness or stickiness. It plays nicely with other styling products and leaves hair feeling soft, not overloaded.
This isn’t just a heat protectant - it’s a serious piece of haircare tech. K18 continues to prove it is not here to tweak formulas; it is here to reinvent them. Launching on 1 August, but SpaceNK gets it early on 29 July if you’re keen. I certainly am!
Chloé Burney, Senior News & Features Writer.
AW25 Eye innovations, Stila
I've been loyal to Stila since the 90s. Not a week has passed for the past 30 years when I haven't used one of its products (the Peony Convertible Color Dual Lip & Cheek Cream has been a constant life companion). It was therefore a total joy to attend an event recently where we treated to a preview of various new innovations for AW25, most of which centred on the eyes – a key category for this brand.
One of the standouts for me was the beautiful Pocket Play Shadow Palettes (£26). These are not strictly new but there is a new shade option, Berry Bouquet, for autumn. Featuring beautiful designs on the tin from original Stila illustrator Jeffrey Fulvimari, these are versatile and a delight to use.
Each five-shade palette contains silky-powder shadows offering an array of options to highlight the eyes. The textures vary and you can have fun trying out ways of using each. Not to brag but I was sat next to legendary MUA Ruby Hammer at the launch and she used the back of my hand to show me how to gently dab (don't rub!) the sheer glitter shades into my skin and how to blend the creamier formulas for maximum impact. While Berry Bouquet is the newest, my favourites were the Pretty Petals or Wild Flowers palettes. Insider info: Ruby Hammer was taking the Wild Flowers palette (containing an incredible black shade) on holiday with her.
Also new for autumn is a tubing mascara called Made-U-Lash (£25), which adds length and definition to the lash with one swipe. It's available in jet black only (am I alone in wishing for more dark brown mascaras?) and is full of nutrients to help build the strength of your lashes with continued use. It's great, whack it on and forget about it. It will stay put all day.
On the subject of things that stay put, Stila has also introduced the Stay All Day Inkwear Liquid Eye Liner (£23). This pearl-infused formula creates three finishes from sparkle to shimmer to metallic and comes in 'drama-rich' shades that range from electric midnight to a flash of silver. These are fab, but not for me personally. I can use them as they are simple to apply, but I prefer a more natural liner, even for a night out.
In fact, I'm still pining for the Convertible Color eye liner in Stone that Stila did back in the 90s. It was the perfect dark brown and came complete with a mini eyeshadow at the other end to deliver a little added sparkle to the lid. I'd still be using it now if it was available. Still, at least the brand is still here and still doing great things.
The new products are available now from www.gloriousbeauty.co.uk.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
Limited-edition collaboration, REOME x Dévé
While not strictly a beauty product, I wanted to share the exciting new collaboration between premium skincare brand REOME and jewellery label Déve.
A collaboration rooted in friendship and creative synergy: customers can now receive a pair of custom-made, limited-edition earrings as a gift with purchases over £175 - available while stocks last.
REOME notes that earrings - —being the piece of jewellery closest to the facE - form the perfect accompaniment to cared-for, hyper-nourished, radiant skin. This collaboration therefore celebrates the intersection of jewellery and skincare; brought together by two brands deeply committed to the art of craftsmanship. I always love when a beauty brand looks beyond its own industry for collaborations - and this one is a particularly lovely partnership!
Sophie Smith, News Editor & Senior Writer.
Miracle Balm Palettes, Jones Road
I rarely leave the house without two or possibly three mini Miracle Balms. They cheer up my face, adding warmth, colour or shimmer, whenever I feel I need it.
It is a bit of a faff if I am carrying a small bag though, so I'm very happy to see the Palettes are back! These slimline beauties contain three shades of miracle balm - one tint, one blush and one highlight and they can fit into the smallest clutch along with your phone.
Each palette also contains a limited-edition shade you can't get on its own. This makes it tempting for me to buy all of them! They are curated into palettes for different skin shades but, honestly, I'm a medium skin tone and I have yet to meet a shade of Miracle Balm that I don't like, so I wouldn't over-think this. Just use the one that speaks to you.
Priced at £34, you can choose from Party (pictured), Pink Champagne, Cheeky and Chic options.
Available now at www.jonesroadbeauty.com.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
