Editors Picks: New launches from Living Proof, Charlotte Tilbury, La Roche-Posay and more...
From Charlotte Tilbury's eye pencils to La Roche-Posay's SPF, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.
Shampoos & Conditioners, Living Proof
I'm a big fan of Living Proof's dry shampoo. In fact, I'd go so far as to say it was one of my favourite beauty products of 2024 - and that love has continued into this year. And now the brand has caught my attention again with a new collection of shampoos and conditioners that are being hailed as "the future of wash days"... and I’m intrigued.
The four new ranges are scientifically proven to deliver healthier hair with every wash, targeting common concerns like frizz, damage, dryness, and lack of volume. At the heart of the innovation is Sili-CLONE HairTech - a first-of-its-kind, proprietary complex of multi-sensory modifiers designed to improve hair health with each use. Meanwhile, the conditioners contain industry-first ingredient polyricinoleic acid, which promises to enhance hair texture and condition the hair fibres without weighing it down.
There's a Full Shampoo + Conditioner for fine, thing or flat hair; Perfect Hair Day Shampoo + Conditioner for dull, dry strands; Restore Shampoo + Conditioner for damaged hair; and No Frizz Shampoo + Conditioner, designed specifically—yep, you guessed it—for frizzy hair. Priced at £30 each.
Sophie Smith, News Editor & Senior Writer.
Anthelios UVAIR SPF50+, La Roche-Posay
La Roche-Posay is already a recognised global authority on SPF but with this latest creation, it has truly excelled itself. I have dry skin, prone to redness but also prone to excess shine at the same time. How my skin does this, I don't know. But maybe I'm not alone, as the new Anthelios UVAIR SPF50+ seems to address all of these issues. Praise be. I feel seen!
This serum-infused formulation is packed with what I call friendly actives, including hyaluronic acid and niacinamide, to deliver 24-hour hydration, Meanwhile the UVAIR technology ensures an ultra-light, breathable coverage without heaviness.
The midday shine is also kept at bay, meaning this is perfect for use on its own or under makeup. And, of course, you get your high broad-spectrum protection into the bargain.
Available now for the very reasonable price of £20 (40ml) at La Roche Posay's website, among other places.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
Rock 'N' Kohl Eyeliner, Charlotte Tilbury
Charlotte Tilbury’s new Rock ‘N’ Kohl Kajal Eye Pencils (£25) are exactly what I’ve been waiting for in an eyeliner - bold, creamy and built to last. I have tried a lot of so-called 'long-wear' pencils that end up faded or smudged by lunchtime, but this one actually stays put. I wore Barbarella Brown through a pilates class and a rain-soaked commute, and it didn’t move - no touch-ups, no panda eyes.
The texture is ultra-creamy, so it glides on without tugging, but once it sets, it sets. You've got about 60 seconds to blend if you want a smokier look, and the new built-in smudger does the job (unlike its plastic nubbed rivals). What really sets these apart is the colour payoff of all six shades, from metallic sapphire to matte brown.
So, as smoky eyes are creeping back into the zeitgeist, Tilbury ensures you're prepped and ready with these eyeliners that last up to 28 hours. Yes, two whole days!
Chloé Burney, Senior News & Features Writer.
Funny Skin, Boss Face
The founder of Boss Face has debuted a new skincare line for children, offering an age-appropriate collection that nurtures young, delicate skin. Liverpool skin specialist Ashley Wady is the creator behind Funny Skin, launching with four clean and easy-to-use products for children.
Designed for ages 8-16, and ideal for all skin types, tones and genders, Wady developed the range with paediatricians and dermatologists at specialised children’s hospitals to ensure children and their young skin are protected.
Sophie Smith, News Editor & Senior Writer.
