Editors' Picks: New launches from Luna Daily, Bondi Sands, WelleCo and more...

From Luna Daily's debut deodorants to Bondi Sands' latest SPF range, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

All Over Deodorant, Luna Daily

I'm pretty particular when it comes to deodorants – if my underarms aren’t as dry as the Sahara Desert, I’m not interested. Fortunately, my go-to deodorant does exactly that. The only issue? It’s not natural. So, I've been on the lookout for a replacement that’s both natural and effective.

Already a big fan of Luna Daily’s Everywhere Wash, I was thrilled to recently hear about the brand's new deodorant line - and I’m hopeful this might be the perfect solution to my dilemma...

The All Over Deodorant (£14) is a natural, microbiome-balancing and aluminium-free deodorant stick, initially launching in two formulations: Original and Hydrating. Not just for your under arms, it is also suitable for under-boob, inner thighs, across the back of the neck, or anywhere else you’d like to reduce odour.

What makes it special? The formulation harnesses the power of both SymDeo and DEO-PLEX, which work to neutralise odour-causing bacteria while defending against sweat. It also promises to nourish and hydrate skin with hyaluronic acid and prebiotics, helping to support a healthy microbiome. I can't wait to try!

Sophie Smith, News Editor & Senior Writer.

SPF 50+ Sunny range, Bondi Sands

It’s official, I’m going on my first overseas trip of 2025 this weekend. So, in the lead up to my trip to Venice, I decided to give Bondi Sands’ latest launch a trial run, and it has secured a spot in my already bursting-at-the-seams bag.

The brand, renowned for its self-tanners, has branched out into suncare with a dermatologist-approved SPF range. The SPF 50+ formulas defend against UVA and UVB rays while keeping skin nourished with their array of skin-loving ingredients.

The collection includes five affordable favourites available at Superdrug: Sunny Drops Face Serum (£16.99), Sunny Cream Face Lotion (£14.99), Sunny Spritz Face Mist (£14.99), Sunny Milk Body Serum (£14.99) and Sunny Kiss Lip Balm (£7.99).

My personal favourites are the milky body serum and face mist. How did I live without these unique formulas before? They're both lightweight and non-greasy, plus they're suitable for my overly sensitive and easily burnable skin.

Chloé Burney, Senior News & Features Writer. 

The HydroProtein Elixir, WelleCo

Protein is important for skin health because it contains amino acids that help create collagen, a protein that keeps skin looking healthy and smooth. The WelleCo, founded by supermodel and global wellness entrepreneur Elle Macpherson, has launched The HydroProtein Elixir (£35) - a plant-based protein water that brings together beauty and body benefits. This is perfect timing for the warmer weather (ok, it's only March, but spring is coming!) and for those who don't like thicker, milk-based protein shakes.

It includes 15g of hydrolysed pea protein per serving and is vegan-friendly. It also includes electrolytes (sodium, potassium and magnesium) for hydration, vitamin C, hyaluronic acid, niacin and biotin.

"The HydroProtein Elixir changes the game by supporting your protein intake, which plays a vital role in nearly every cellular function. Plus, when added to water, it hydrates so well, thanks to the electrolytes we’ve carefully selected and included. And then there’s the beauty benefits! Indeed, being as convenient and delicious as it is empowering, The HydroProtein Elixir is a clear game changer," said Macpherson.

Antony Hawman, Co-founder & Chief Partnerships Officer.

Fenty Beauty, Lookfantastic

Not a new product launch, but rather an exciting retail expansion - Rihanna's Fenty Beauty has officially arrived at beauty retailer Lookfantastic.

Since its launch in 2017, Fenty Beauty has been on a mission to redefine inclusivity with a diverse collection crafted for every skin type and tone. Celebrated globally, the brand champions individuality and encourages everyone to embrace their unique beauty. So, it's good news for Lookfantastic customers, who can now add this iconic line to their baskets.

As part of the new launch, the brand has brought its beloved collection of makeup and skincare products to the retailer, from its bestselling Pro Filt’r Soft Matte Foundation and Gloss Bomb Lip Luminizer to its Fat Water Pore-Refining Toner Serum and Butta Drop Whipped Oil Body Cream.

Shop the full Fenty Beauty collection online at Lookfantastic.

Sophie Smith, News Editor & Senior Writer.