Editors' Picks: New launches from Malin + Goetz, Katherine Daniels, Lookfantastic and more...

From Malin + Goetz's first home fragrance to Mason Pearson's debut haircare line, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Tomato Room Spray, Malin + Goetz

Who fancies being transported from a grey, rather chilly London to a fragrant Sicilian garden? Yes! Me too. One spritz of Malin + Goetz's new odour-neutralising room spray and it'll do just that. This innovative launch into the home fragrance category is alcohol-free and super fresh. It also promises to neutralise unwanted smells by more than 98% (based on an independent third-party clinical study, no less!).

To make this launch extra special, Malin + Goetz has joined forces with recipe gurus MOB, which takes recognition from the tomato collection to create a special recipe reflecting the notes of the ingredients.

To celebrate the partnership, you can buy limited-edition bundles from 9 September to 3 October. These features the tomato room spray, as well as a tomato candle, a year's subscription to MOB, and a triple tomato spaghetti recipe card. Priced at £105, worth £137.

Antony Hawman, Co-founder & CPO.

Mason Pearson Haircare

Mason Pearson is one of those brands that has been around for donkey’s years but still holds a reputation as solid as can be. Back in the early 2000s, I was gifted one of their hairbrushes and nearly 15 years later it’s still going strong.

Now, for the first time since its founding in 1885, the brand synonymous with premium hairbrushes is branching into haircare with a slew of products.

Infused with powerhouse ingredients like aloe vera, vitamin E, and sweet almond oil, this collection is designed for all hair types and delivers hydration, shine, and protection with every use. The new range includes a shampoo (£25), conditioner (£25), purple shampoo (£25), purple conditioner (£25), leave-in conditioner (£20) and serum (£20).

Michael Pearson, CEO, Master Brush Maker, and fourth generation Pearson, said: "With the launch of our new haircare line, we are thrilled to offer our customers the complete haircare experience. We have developed these products with utmost care, using our extensive knowledge and expertise in the field. We aim to deliver remarkable results while staying true to our British heritage and commitment to excellence."

Chloé Burney, Senior News & Features Writer.

Dr. Loretta, Lookfantastic

Dermatologist-formulated, female-founded skincare brand Dr. Loretta has launched in the UK at Lookfantastic, with 13 products now available to shop via the online beauty retailer.

From a Gentle Hydrating Cleanser and Tightening Eye Gel to a Daily Defence Mineral Sunscreen Fluid SPF 30 and Micro Peel Peptide Pads, and more, the product line-up boasts high concentrations of proven actives and effective botanical ingredients to correct and prevent damage caused by the real-world factors.

In fact, the brand is rooted in the skin ageing exposome theory, which explains that 80% of unwanted skin changes are from exposure to real-world environmental aggressors and other influences, including stress, nutrition and sleep patterns.

Priced between £40 and £110, Dr. Loretta certainly offers a premium approach to skincare, with its launch at Lookfantastic marking an exciting milestone for the US-based brand as it targets further growth.

Sophie Smith, News Editor & Senior Writer. 

Anti-Fatigue Eye Mask, Katherine Daniels

I wish Katherine Daniels could create a miracle solution to make my entire self feel less tired. Why am I always tired? I can't remember a time when I wasn't feeling at least just a little bit frazzled. I'm tired even as I type...

But at least Katherine Daniels can make me look less tired and that is half the battle. If I am to feel permanently weary, at least I don't have to show it.

The eyes are a dead give-away when it comes to feeling tired, and also when it comes to premature signs of ageing. And these genius eye masks (they come in a pair for £12) can really help.

Unlike other eye masks that just sit under the eye, these feature a wrap-around design so that they can treat the entire eye area; under-eyes, eye-lids and laughter lines. The salon-strength masks target puffiness, dark circles and fine lines by boosting circulation and intercellular energy. This delivers "an intensely hydrating flash" and envelops your skin in an elastic microfilm.

Key ingredients of these organic hydrogel masks include organic barley stem water, Persian silk bark extract, hyaluronic acid and Phytospherix, a powerful antioxidant derived from Extract of Sweet Corn Kernel. Once applied they should be left in place for 15 minutes and you can chill them in the fridge before use for an added boost.

Lauretta Roberts, Co-founder, CEO and Editor in Chief.