Editors' Picks: New launches from Malin + Goetz, Lookfantastic, Indeed Labs and more...
From Malin + Goetz's home sprays to Lookfantastic's Easter gifting, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.
Beauty Egg, Lookfantastic
Not content with only dominating the advent calendar market, the beauty industry also continues to leverage Easter's chocolate associations to drive sales, turning another holiday into a prime profit opportunity.
Lookfantastic's Beauty Egg is back by popular demand, packed with a selection of luxurious beauty must-haves to elevate Easter gifting. Valued at more than £205, the limited-edition gift set features five full-size products across makeup, skincare, haircare and bodycare.
Items include an Elemis Pro-Collagen Night Cream, Medik8 Vitamin C-Tetra Serum, Color Wow Money Mist, Rodial Original Lip Oil, Iconic London Luscious Glow Baked Highlighter, Anastasia Beverley Hills Lash Sculpt Mascara and Sol de Janeiro Delicia Drench Body Butter.
Priced at £60, the Beauty Egg is available now, with subscribers to The Box receiving an additional 15% off.
Sophie Smith, News Editor & Senior Writer.
Ceramide Complex Bond Repair Shampoo and Conditioner, Monpure
In the world of haircare, it's all about building strong foundations and Monpure is taking that concept to the next level. With the launch of its Ceramide Complex Bond Repair Shampoo and Conditioner (£42 each), the brand is unveiling a game-changing duo designed to restore, repair and rebuild hair from the inside out. Sign. Me. Up.
Perfect for dry, damaged, or chemically treated hair (I'm ashamed to say I tick all three of these boxes), this innovative range harnesses the power of biomimetic ceramides to bring hair strands back to life. Ready to give your hair the ultimate reboot? Monpure’s latest offering might just be what you’ve been waiting for.
Ceramides, naturally found in the hair's cuticle, form a protective barrier, locking in moisture and reinforcing the hair structure. However, chemical treatments, heat styling and environmental stress can deplete these essential lipids, leading to brittle, porous hair. Monpure’s Ceramide Complex range uses ceramide NG - a hair-identical ceramide that is more effective in repairing and strengthening the hair structure, sealing the cuticle and filling gaps to prevent breakage.
Chloé Burney, Senior News & Features Writer.
Home Sprays, Malin + Goetz
The purveyors of all things ‘cool’ in your bathroom cabinet, Malin + Goetz has added two new scents to its home sprays collection, along with the sensational Tomato Home Spray that launched earlier in 2024 (and fast became the brand's number one global selling SKU). Sage, with notes of eucalyptus, thyme, sage, cedarwood, moss and leather, and Otto, with notes of cardamom, black pepper, damascus rose, peony, muguet, moss and guaiac wood.
The alcohol-free technology in the sprays actively traps and neutralises unpleasant scents around the home from cooking, pet odours and more, replacing them with new, clean scents straight from the Malin + Goetz apothecary. The home sprays are also safer for fabrics, kinder to sensitive skin, and gentle enough for use around children and pets.
Priced at £48 each, the home sprays collection is available online and in-store Malin + Goetz.
Antony Hawman, Co-founder & Chief Partnerships Officer.
Next Gen Skincare, Indeed Laboratories
Targeted at Gen Alpha but suitable for all skin types, Indeed Laboratories has launched a new range of gentle skincare into a booming market.
As a Gen Alpha parent, I am quite keen to introduce good skincare routines, particularly for my 13-year-old daughter, but it has to be suitable product, easy to use and reasonably priced (most of this range is priced at £14.99). I know this generation is supposed not be obsessed with skincare (and that is true) but if my experience is anything to go by, they don't want faff, despite what influencers would have us believe.
These new products from Indeed Laboratories are well priced, nice to look at (without being too twee or garish) and very simple to use. The Gentle AF foaming cleanser is my teen's favourite with its airy texture and dual-phase cleansing action that lifts makeup (not that she really wears much), sebum, and dirt without stripping natural oils. She doesn't like cream cleansers or balms and prefers to wash her face, so this is perfect.
This can be followed by the G.O.A.T milk toner which protects the skin barrier against environmental stressors like pollution and screen exposure (and there's always plenty of that). The Lit Skin Prep Serum is a lightweight, oil-free formula that delivers instant hydration and long-lasting radiance, and is enough for my teen. She pops an SPF on top and we're done. No need for another moisturiser. Available now at www.indeedlabs.com.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
