Editors' Picks: New launches from Milk Makeup, Megi Wellness and more...

Here are the top beauty launch picks of the week from TheIndustry.beauty team.

Hydro Grip Gel Concealer, Milk Makeup

Milk Makeup’s new Hydro Grip Gel Concealer (£26) made its debut exclusively at Space NK this month, and it’s already creating a buzz - not just in our office.

The concealer promises up to 12 hours of natural-looking coverage while delivering a skincare boost every time you apply it. Its weightless gel-to-cream formula blends seamlessly for a dewy, skin-like finish. If you love a hydrated, glowing complexion, this is definitely one to add to your wishlist.

Available in 25 flexible shades, the concealer’s skincare-infused formula hydrates and fortifies for an even-toned, refreshed appearance. Key ingredients include youth peptide to reduce the look of fine lines, triple-powered hyaluronic acid for deep hydration, and blue agave extract to smooth texture and lock makeup in place.

It also features squalane and aloe butter to soothe and hydrate the delicate under-eye area, a skin barrier strengthening complex to strengthen and moisturise, and optical brighteners to reflect light and visibly brighten dark circles.

With this powerhouse of hydration and coverage, the Hydro Grip Gel Concealer is designed to look natural, feel weightless, and elevate your everyday makeup routine. Now available at Space NK.

Sophie Smith, News Editor & Senior Writer.  

HEMM1NG St. Candle, Mella 1809

I’ve long associated Mella 1809 with quiet luxury. From its elevated scented washing liquids to its chic dish soaps, the brand has built a reputation for turning everyday rituals into something design-led and indulgent. Now, with the HEMM1NG St. Candle (£65), it brings that same philosophy into the living room.

For me, this scent is instantly nostalgic. The opening - bergamot, fresh fig, and pink cassis - has that juicy, slightly playful brightness that immediately took me back to my teenage obsession with Viva La Juicy. It’s not a dupe, nor is it overly sweet, but there’s a familiar essence in those fruity top notes that feels like a reminder of my teenage years.

As it settles, though, it grows up. Jasmine and orris root smooth, while amber, hinoki wood and vanilla create a warm base that feels refined.

Chloé Burney, Senior News & Features Writer.

Scalp Activation Derma Roller, Megi Wellness

Megi Wellness, the science-led wellness brand known for its evidence-based approach to hair health, has launched the Scalp Activation Derma Roller, an advanced microneedling tool designed to optimise scalp health and significantly enhance the performance of topical hair growth treatments. With its 192 medical-grade needles, the Scalp Activation Derma Roller has been designed to prioritise efficacy while respecting the scalp barrier.

The strategically spaced needles ensure precise scalp penetration with every treatment, maximising targeted stimulation, enhancing absorption of active ingredients, and creating an environment primed for effective scalp renewal.

"At Megi Wellness we believe scalp health is the foundation of healthy hair. The Scalp Activation Derma Roller was developed to bring a proven clinical technique into a considered at home ritual, allowing people to actively support their hair growth journey with tools that are both effective and beautifully designed," said founder Aneta Mortlock.

Now available online at Megi Wellness, priced at £24.99.

Antony Hawman, Co-founder & CPO.