Editors' Picks: New launches from Neom, Merit, Katherine Daniels and more...
Here are the top beauty launch picks of the week from TheIndustry.beauty team.

Great Skin Double Cleanse, Merit
Merit has quietly become a cult favourite – and for good reason. Ever since the cosmetics label launched its first skincare hero, the Great Skin Serum, I have been hooked. Now, the brand has completed the trio with Great Skin Double Cleanse (£28).
Here’s why I’m into it: it’s the double cleanse without double the faff. The first phase melts away sunscreen, makeup (yes, even waterproof mascara) and city grime. Then it transforms into a soft foam that feels gentle on the skin – no tightness, no squeaky skin – leaving behind a smooth and hydrated face. The gentle PHA gives a little daily polish, so my skin looks fresher without adding a step.
It’s oat-powered, non-stripping, and safe for sensitive skin, so you can use it daily without fear of overdoing it. Plus, it’s oil-free and cruelty-free – big ticks all round. Merit has perfected the art of uncomplicated, effective skincare.
I’m excited to see what they do next. Is anyone else looking forward to Merit's cosmetics case collab later this year? They just keep getting better.
Chloé Burney, Senior News & Features Writer.

Pro Vitamin D3 Dry Body Oil, Neom
We're halfway through August, but in my eyes, summer is far from over and neither are the fresh, sun-soaked scents I’m wearing. That’s why Neom's new body oil has been a perfect addition to my routine.
With its blend of wild mint and mandarin, it captures the essence of summer, while leaving my skin soft, smooth, and nourished from head to toe.
Infused with Pro-Vitamin D3 to help restore your skin’s barrier and soothe irritation, plus a blend of five "skin-loving" oils – coconut, jojoba, olive, sunflower seed and soybean – this lightweight body oil has become a staple in my post-shower routine.
And it seems I’m not the only fan – this product is currently out of stock on Neom's website at the time of writing. But don’t worry, it’ll be back online and in baskets soon. Can’t wait? You can still get your hands on it via Lookfantastic or NEXT for £35.
Sophie Smith, News Editor & Senior Writer.

Otto Deodorant, Malin + Goetz
MALIN+GOETZ has brought its delicious Otto scent (£22) to its best-selling natural deodorant, and as a major fan of the Otto scent, I couldn’t be more excited.
Since the deodorants' launch in 2009, MALIN+GOETZ has been at the forefront of the natural deodorant revolution, with its eucalyptus scent being the brand's #1 global best-seller. The limited edition Otto deodorant promises the same 12-hour protection, residue-free application and quick absorption, all in a new floral scent.
The limited-edition deodorant is available in all MALIN+GOETZ apothecaries, online and in third-party retailers worldwide.
Felicity Teather, Marketing & Events Executive.

Oud Zarian, Creed
If you’re an oud fan, I’ve got the ultimate Editor’s Pick for you: Creed’s Oud Zarian. This isn’t just another fragrance drop, it’s 80 years of rare oud, harvested deep in the Sylhet forests of South Asia, transformed into a scent that’s rich, warm and utterly captivating.
It opens with a bright, spicy mix of bergamot, frankincense and ginger before settling into a delicate floral heart of rose centifolia. But the real star? That legendary 80-year-old oud. The result is woody, ambered, and spicy - luxurious but modern. It really is the perfect spritz for anyone who loves a statement scent.
Creed’s dedication to ethical sourcing and ancestral craftsmanship really shines here. The oud is one-of-a-kind, passed down through generations and reserved exclusively for Creed - making Oud Zarian feel like wearing a piece of history.
Available now at Harrods and coming soon to Creed boutiques, the fragrance retails for £350 (50ml) and £495 (100ml).
Trust me, if you love oud, this is a fragrance that deserves a spot on your shelf.
Chloé Burney, Senior News & Features Writer.

Global Eye & Lip Care Age Defence Formula, Katherine Daniels
I'm very down with hard-working multi-tasking products right now. I'm starting to feel hemmed in by stuff so paring back my beauty regime, and my wardrobe while I'm at it, is high priority for me.
But where to cut corners in your routine without compromising on results? It's tricky as I flatly refuse to believe that eye cream is unnecessary and I have achieved what must be a 30-year streak of slavishly slathering balm on my lips and surrounding area each night before bed. I'm not prepared to drop either step, but at least I now have a product that can do both jobs.
This Global Eye & Lip Care Defence Formula from Katherine Daniels is a powerhouse treatment targeting the five key signs of aging around the eyes. As I am sure you can guess, these are: fine lines; wrinkles; puffiness; dark circles; and loss of volume. It will also smooth and firm up the area around the mouth, and results get better with continued use.
Key ingredients are: encapsulated peptides; Persian silk bark complex; extracts of evodia rutaecarpa (no, I didn't know what it was either, but it's a powerful antioxidant); and a conditioning complex.
Instead of tapping the cream in, the brand advises using small circular motions to blend it from your eye socket to brow. I've only just received it, so I can't vouch for its effectiveness yet (feels great though), but users have reported material results within just three weeks of use. Can't wait to see the pep it injects into my peepers. Speaking of injections, if this is as good as it says it is, you won't need any of those either, so that's another step saved!
Available now at www.katherinedanielscosmetics.com at £56 (14ml).
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.










