Editors' Picks: New launches from Rhode, Floral Street, Supergoop and more...

Here are the top beauty launch picks of the week from TheIndustry.beauty team.

Unseen Sunscreen SPF 50, Supergoop

This couldn’t have landed on my desk at a better time. I’m off to Switzerland next week for a very outdoorsy holiday, and I’ve been in the middle of choosing my SPF - a decision that now feels sorted thanks to the launch of Supergoop’s Unseen Sunscreen SPF 50.

Building on the cult-favourite SPF 30, this upgraded version promises higher broad-spectrum protection in a clearer, smoother formula. Dermatologically tested, non-irritating and designed for high-performance wear, it also offers up to 40 minutes of water and sweat resistance.

The formula is also now lighter on the skin with zero white cast and enriched with skin-loving ingredients including marine algae, chamomile, liquorice root and meadowfoam seed oil to help soothe and support the skin barrier.

Priced at £36.50 for 50ml and £18.00 for 20ml, the Unseen Sunscreen SPF 50 is available now at Space NK, Sephora, Lookfantastic, Selfridges, Cult Beauty and Boots.

Sophie Smith, News Editor & Senior Writer.

Sunflower Pop Perfume Mist, Floral Street

The past few weeks have officially launched the summer season, with temperatures making the streets of London feel more like a beach day in Barcelona.

If, like me, you’ve spent the past few weeks chasing every glimpse of sunshine, then sunflowers - famous for turning towards the sun - feel like a fitting source of inspiration.

Floral Street’s newest body mist is inspired by none other than Vincent van Gogh’s iconic painting of these glorious flowers. The scent envelops you in a bright, citrus-led fragrance designed to capture the optimism and vibrancy of the famous artwork.

It blends fresh mandarin and sustainably sourced Calabrian bergamot with a vegan honey accord and Bellini-inspired notes, creating a joyful, sun-soaked fragrance that feels perfect for summer.

Camilla Rydzek, Senior News & Features Writer.

Summer collection, Rhode

I’ve never actually tried Rhode, but I’ve always been interested in the brand - its evolution and every new product launch. That’s especially true of its latest summer collection, which has already made its way onto my wishlist, as it has for many others.

So, what’s all the excitement about?

Described as a range of bronzed, glow-boosting essentials designed to take you from the sand to the city and everywhere in between, the collection is all about effortless, sun-kissed warmth. Each product is created to enhance the skin with a radiant glow, give lips a glossy bronze finish, and deliver that easy, luminous summer look that lasts all season.

For the face, there’s the on-the-go cream bronzer Pocket Bronze and the hybrid luminizer Highlight Milk, alongside new shades of the Peptide Lip Tint and Peptide Lip Shape.

The collection also includes a new double-ended brush, made with a recycled handle and soft vegan bristles for seamless, on-the-go blending. Plus, there are lifestyle pieces such as a beach towel, signature lip case and snap-on lip case, rounding out the drop with a playful, collectible feel.

The full collection launches on 9 June at Rhode.

Sophie Smith, News Editor & Senior Writer.

Milk touch Dewy Glass Skin Foundation, Pureseoul

Glass skin starts here! I’m not sure if I can ever quite achieve that, but I am obsessed with the plumping and soothing properties of a Korean essence and this new foundation of Pureseoul is essence based. So you can count me in!

This formula is 80% essence based and it literally floods skin with moisture and glow-enhancing ingredients, including hyaluronic acid, polyglutamic acid, ceramides, niacinamide, vitamins C & E and soothing cica extract.

Coverage is buildable and it applies like a watery, silky veil that is particularly pleasant in the summer months (even though the weather is somewhat unpredictable). It’s vegan and cruelty-free and there are no fewer than 20 shades available.

Priced at very reasonable £22.90, it is available now from www.pureseoul.co.uk.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.