Editors' Picks: New launches from Saie, Elemis, EviDenS de Beauté and more...

From Dr.PAWPAW's tinted lip oil to Saie's liquid bronzer, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Dew Bronze Soft-Focus Liquid Bronzer, Saie

I'm a big fan of the dewy makeup trend, so cream and liquid products have been my go-to for a while now. Whilst I've established my nearest and dearest products - E.l.f. Cosmetics' Halo Glow Contour Wand and The Honest Company's Creme Cheek Blush - I was excited to try Saie's new Dew Bronze Soft-Focus Liquid Bronzer (£20) to see whether it would join my line-up of holy-grail products. So, I decided to put it to the test and it did not disappoint.

Paired with a doe-foot applicator for precise application, the product can be built up for a natural bronze effect, subtle sculpt or softly-defined look. I was particularly pleased to see a fair to light shade with slightly cool undertones, perfectly suited to my pale skin. Other shades include fair to light with warm undertones, as well as light-medium to tan and tan to deep, also in cool and warm variations.

The lightweight liquid-cream formula is also packed with skin-loving ingredients, including plant-derived glycerin to hydrate and soften, silica for a smooth application, and evening primrose to moisturise and smooth dry and irritated skin. Who doesn't love added benefits!?

Sophie Smith, News Editor & Senior Writer.

Percy Pink Tinted Lip Oil, Dr.Paw Paw  

The cat's out of the bag, or should I say the pig's out of the bag? Dr.PAWPAW, the skincare brand renowned for its pawpaw-infused healing elixirs and balms, has joined forces with a national treasure Percy Pig on a new lip-smacking lip oil (£5).

Clarins was the first brand to launch lip oils back in 2015, but the trend finally picked up over the past few years with competitors following suit. Though Dior and Clarins are the market leaders, Dr.PPAWPAW's naturally-derived alternatives are perfect for those on a budget.

I've been a long-time fan of the brand's affordable lip oils and balms, particularly its overnight balm, but I hadn't yet fallen in love with its tinted lip offerings... that was until now. The subtle pink hue adds the perfect glossy finish to your lips, all while being infused with the hydrating and healing properties of pawpaw fruit. Not only that, but it's also Percy pig-scented and vegan. What's not to love?

Chloé Burney, Senior News & Features Writer.

The Extreme Mask, EviDenS de Beauté

EviDenS de Beauté combines cutting-edge Japanese technology with French flair and elegance to create truly luxurious, and effective, skincare. Available at its Maison in Paris as well as select high-end spas and retailers worldwide (including Harrods in the UK), the brand prides itself on its cutting-edge formulas and its ability to turn a skincare routine into a multi-sensory experience. Or ritual, as it prefers to call it.

Its Extreme range (launched last year) is perhaps the pinnacle expression of the brand and is centred on a new innovation, GlucoSkinX3, derived from Japanese sake (or rice wine). Saké Kasu or "fermented sake" is obtained during the production of sake and takes the form of a creamy white paste. This highly nutritious paste has been cherished by Japanese women for centuries for its skin-enhancing properties.

EviDenS takes Saké Kasu from a 300-year-old distillery in Kyoto and transports it to its labs to extract its full potency and create GlucoSkinX3, which is rich in saccharides, amino acids and glucosylceramides, which protect the skin barrier by binding ceramides. This wonder ingredient has been combined with the brand's signature Triple Collagen (containing three different sized collagens to target different skin needs), its 360 Skin Perfecting Complex and its Sepitonic M3 complex, which come together to act on all facets of ageing. La Foux spring water and the EviDenS signature scent from Grasse complete the formula.

The full ritual includes a Serum, a Cream, an Essence and an Eye & Lip solution. The Extreme Mask (priced at £1,000) has just been added to the range. It can be applied to the skin, left for 15 minutes with the excess then tissued off, or used overnight. It isn't cheap, given the innovative technology and ingredients, but for those with the means to invest, it really works. It's worth checking out other more affordable rituals in the EviDenS de Beauté line-up as an entry point into the brand and, at the very least, it's a brand worth studying as its story and approach is truly fascinating.

Lauretta Roberts, Co-founder, CEO and Editor in Chief.