Editors' Picks: New launches from Straand, ZARA, Erborian and more...

From Straand's hydrating scalp mask to Erborian's serum concealer, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Super BB Concealer-Serum, Erborian

Korean-French powerhouse Erborian was a pioneer in the BB cream space. Recently, the brand introduced a new iteration of its iconic formula - Super BB. Following its success, Erborian has this week launched the Super BB Concealer-Serum.

The two-in-one product is both a serum and a concealer. During the clinical studies, 96% of testers claimed dark circles were covered, and 99% felt their skin was smoother and hydrated. Thanks to the added serum properties, the concealer smooths fine lines rather than settling in and causing unwanted creases. Not only this, but it boasts 12+ hour wear and SPF 25. What more could you want from a concealer?

Chloé Burney, Senior News & Features Writer.

Halo Hydrator Calming Hydration Scalp Mask, Straand

Scalp care is as important as skincare in my book, so I was excited to see that Straand, the prebiotic scalp-focused brand - has launched the 'Halo Hydrator Calming Hydration Scalp Mask', a pre-wash gel mask that promises to "soothe and nourish the scalp, whilst also reducing flakes and irritation." It's packed with ingredients to help sooth and rebuild the scalp to combat itching and oil production. Right - I'm off to lather up!

Antony Hawman, Co-founder & Chief Partnerships Officer. 

Styling collection with Guido Palau, ZARA

Following its category debut last year, ZARA has expanded its haircare offer with a playful collection of styling products in collaboration with seasoned hairstylist Guido Palau.

Housed in colourful packaging, each product is designed for "everyone to add a little extra dimension to their look". The new range features six hair styling essentials, described as "everyday basics", including a Dry Texturising Spray, Volumising Mousse, Blow Dry Spray, Hair Balm, Curl Activator and Hairspray. Priced at £15.99 each, the line-up is available online and in-store at ZARA.

Sophie Smith, News Editor & Senior Writer. 

Cosmic, Kylie Cosmetics

I bet you can't remember where you were on 30 November 2015. Well, I can. There I was, sitting in my university halls, aggressively trying to purchase a Kylie lip kit before they inevitably sold out. So, it's safe to say Kylie Cosmetics is near and dear to my heart. This week, the cosmetic line branched out into fragrance. So, just as I did in 2015, I wanted to see what all the hype was about.

Cosmic is a sweet, warm and floral scent that is "perfect for day-to-night wear". Its opening notes are star jasmine and blood orange, met with a heart of golden amber accord and red peony accord. The base is layered with vanilla musk accord and cedarwood. What's more, not only is it available in three sizes, but there is also a travel size with refill options.

Chloé Burney, Senior News & Features Writer.