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Editors' Picks: New launches from The Outset, Clinique, L'Oréal Paris, Paul Mitchell and more...

TheIndustry.beauty Team
20 June 2025

Here are the top beauty launch picks of the week from TheIndustry.beauty team.

Clinique

Nude Honey, Clinique

Clinique’s bestselling Almost Lipstick in Black Honey has been a beauty icon since its debut in 1971. Decades later, it’s still setting trends - viral on TikTok with over 1 billion views and with one sold every seven seconds worldwide.

Now, the legend evolves once again. Introducing Nude Honey (£25) - a flattering new shade in the beloved Almost Lipstick line-up. Inspired by the iconic Black Honey and fan-favourite Pink Honey, this new addition has me excited!

Formulated with the same nourishing, balm-like texture, the product is infused with a blend of warm and cool pigments, adapting to your natural lip tone for a sheer wash of colour.

Sophie Smith, News Editor & Senior Writer. 

Infallible Faux Brow, L'Oréal Paris

As someone with naturally thick brows (a blessing and a curse), I’ve never needed much shaping. But my arch? Patchy, stubborn, and refuses to grow properly no matter which serum I try. That’s why L’Oréal Paris’s new Infallible Faux Brow Pen (£11.99) has quietly become a game-changer.

It’s not your average brow pencil. Crafted with "next-generation" technology, it features a 0.01mm double-brush tip that perfectly mimics real brow hair. The double-brush tip sounds gimmicky but genuinely works by creating realistic, hair-like strokes that fill in the gaps without making the rest of the brows look overdrawn.

Even better, it lasts for up to two days. No smudging, no weird fading, just fuller brows that look like mine, only more polished. Not only is it effective and affordable, it's also available in six shades.

Think microblading but without the needles.

Chloé Burney, Senior News & Features Writer.

The Outset

Skin Survival Kit, The Outset

To celebrate Scarlett Johansson’s starring role in Jurassic World: Rebirth, her beauty brand The Outset has teamed up with Universal Pictures and Amblin Entertainment to launch a limited-edition skincare set called the Skin Survival Kit - priced at £110.

It includes a Gentle Micellar Antioxidant Cleanser, Firming Vegan Collagen Prep Serum, Nourishing Squalane Daily Moisturiser, Botanical Barrier Rescue Balm, an exclusive Zora Bennett collectible card, and The Field Bag - inspired by the film’s wardrobe.

I’m planning to see Jurassic World, partly because Jonathan Bailey is in it (and I know I’m not the only one). That said, this is a fun collaboration and a smart move for Johansson to align both ventures. Available now at The Outset and Cult Beauty.

Sophie Smith, News Editor & Senior Writer. 

Symprove

Pineapple, Symprove

Gut health specialist Symprove has launched the latest in its range of flavours – pineapple, just in time for International Pineapple Day (yes, that’s a thing) and World Microbiome Day.

The unique, fermented water-based formula delivers billions of good bacteria to the gut and is backed by more than 15 years of independent clinical research. Its water-based formula promises to create "the ideal environment for good bacteria to thrive", helping them reach the gut alive and active, ready to get to work where they’re needed most.

Priced from £19.99, Pineapple joins the existing Symprove range of Original, Mango & Passion Fruit, and Strawberry & Raspberry flavours. It will be exclusively available from Holland and Barrett from 27 June.

Antony Hawman, Co-founder & Chief Partnerships Officer.

Paul Mitchell

Paul Mitchell Super Smooth Collection 

Paul Mitchell haircare was first launched in 1980 and was a trailblazer in the premium haircare market; some 45 years later it remains one. There is a lesson in here for all brands to follow. The innovation keeps coming and this time the brand has revamped its Super Smooth collection, adding two new products while also improving the eco credentials of its packaging.

Building on the success of its now iconic Super Skinny Serum, the brand has introduced a new Sealing Mask and Sealing Rinse to the range. The timing couldn't be better given the almost hellish humidity we are experiencing right now.

The mask, infused with plant-derived squalane, promises to seal split ends and reduce frizz delivering 69% smoother hair. Your hair will also smell great too. The fragrance is fruity blend of apple, dewberry, white peach and wild strawberry. It's vegan, cruelty-free, colour safe and contains no parabens or sulphates. Designed to be used once or twice a week in place of a conditioner, it can be simply left on for between one to three minutes and rinsed off.

Speaking of rinsing, I am delighted to see a Rinse in the range. I'm a big fan of these products and their ability to deliver instant smoothness (I always turn to them when I need to be a bit more polished on any given day). You can use this one on an everyday basis if you wish. Again, it's squalane infused, and should be applied to shampoo-ed hair. Squeeze out excess water, apply this (enjoy the slightly warming sensation) and rinse out after 10-15 seconds.

You can double up with the conditioner in the range after the rinse if you so wish, though not entirely necessary. As part of the range revamp the shampoo and conditioner have been reformulated and are now sulphate free.

Mask (£22.90) and Rinse (£22.90) available for consumers to buy now. Salon partners can also buy it from Salon Success.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.


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