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Editors' Picks: New launches from Ultra Violette, RMS Beauty, Byoma and more...

TheIndustry.beauty Team
23 February 2024

From Ultra Violette's bronzing and illuminating SPF to Byoma's trio of skincare products, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Super Glow Drops SPF50, Ultra Violette

There’s no obsession quite like this generation’s obsession with staying youthful-looking, and what better way to prevent wrinkles than using daily SPF? Cult-favourite brand Ultra Violet’s face sun creams are tried-and-tested formulas – ones that I can always rely on to protect my skin from sun damage. So, I was excited to hear that the brand has introduced a new way to apply SPF that combines the power of sunscreen with the properties of a face illuminator.

The Super Glow Drops, which retail for £33, are made up of a cocktail concoction that combines an SPF 50 with either bronzing or illuminating properties. The two-in-one products promise to protect the skin, enhance makeup looks, and reduce the overflow of products in our toiletry bags. What more could you want, especially with summer holidays on the horizon?

Chloé Burney, Senior News & Features Writer.

Milky Moisture Cleanser, Hydrating Milky Toner and Barrier Repair Treatment, Byoma

I've been a fan of Byoma since its launch a few years ago, with its barrier-building solutions and clear messaging cutting through the highly saturated skincare market. Also popular with the wider beauty community, the brand is continuing to capitalise on its rapid growth with the launch of not one, not two, but three new skincare products.

Boasting the brand's proprietary tri-ceramide and barrier lipid complex, the new launches focus on sensitive and sensitised skin. Both the cleanser (£12.99) and toner (£11.99) soothe, hydrate and strengthen skin, while the treatment (£16.99) promises to repair the skin barrier with a rich buttery formula that delivers hydration, calms irritation, and encourages the skin's natural ceramide production.

Sophie Smith, News Editor & Senior Writer.

RMS Beauty

 

SuperNatural Radiance Tinted Serum with SPF 30, RMS Beauty

Rose Marie Swift has come up with another winner. The RMS Beauty SuperNatural Radiance Tinted Serum with SPF 30 (£51). It's brand new and already a best-seller at Space NK.

I'm of that generation (X) that grew up not using sufficient, if any, sun protection, and it has been something I have had to discipline myself into using as an adult. And I do. But what with the essence (once tried, you can never live without one of these), eye cream, serum, moisturiser, SPF, primer, makeup, it does sometimes feel like I'm applying endless layers of stuff to my face before I've even left my bedroom in the morning. So anything that has dual or even triple purpose, gets a big tick.

Formulated with "GlowPlex", a complex of niacinamide and hydrating peptides, this serum boosts radiance while also smoothing, firming, and brightening the skin. It also offers a soft-focus filter and "the perfect tint" to enhance your complexion, topped off with non-nano zinc oxide, a mineral SPF, to protect the skin from the sun's harmful rays. Yes, to all of this please.

Lauretta Roberts, Co-founder, CEO and Editor in Chief.

Watermelon Glow Niacinamide Hue Drops, Glow Recipe

Speaking of products that combine skincare and cosmetics with Ultra Violet above, Glow Recipe is also jumping on the bandwagon with its latest launch - Watermelon Glow Niacinamide Hue Drops.

The brand's viral dew drops have undergone a summer-ready transformation. The new, multi-use illuminating tinted serum combines clinically effective skincare ingredients with bronze pearls to enhance the skin’s radiance. Retailing for £32 exclusively at Sephora, the Watermelon Glow Niacinamide Hue Drops are jam-packed with skin-loving ingredients such as centella asiatica, Hyaluronic Acid and, as the name suggests, niacinamide.

Chloé Burney, Senior News & Features Writer.


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