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Editors' Picks: New launches from UpCircle, Glow Recipe, Ultra Violette and more...

TheIndustry.beauty Team
02 August 2024

From Glow Recipe's product edit with TikTok star Katie Fang to UpCircle's refillable deodorant, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Get Glowing With Me Kit by Katie Fang, Glow Recipe

TikTok star Katie Fang, who has more than 5.2 million followers on the platform, has partnered with Glow Recipe to launch a limited-edition kit featuring three of the brand's bestsellers.

Travel-size versions of her go-to favourites, the trio of products within the new Get Glowing With Me Kit include a Watermelon Glow PHA + BHA Pore-Tight Toner, Plum Plump Hyaluronic Cream and Watermelon Glow Niacinamide Hue Drops, designed to refine pores, hydrate skin and deliver a sunkissed, dewy glow.

Whether you're wanting to try out these products for the first time or simply love a travel-size mini, this edit acts as the perfect way to sample some of Glow Recipe's bestsellers. Priced at £36.16, the new kit is available online at Cult Beauty and Sephora UK.

Sophie Smith, News Editor & Senior Writer. 

UpCircle

Refillable Deodorant with Macadamia + Bergamot, UpCircle

Natural deodorant is all the rage at the moment and UpCircle is keeping up with the trend with the exciting launch of its refillable deodorant, which comes in 100% recyclable aluminium packaging with refill cartridges made of 100% biodegradable cardboard packaging.

The baking soda-free formulation promises no irritation, while the corn-starch base prevents piling or stickiness. Natural ingredients include bergamot peel oil and key lime peel oil, which give the ‘fresh citrus’ scent. Keeping in line with the brand's sustainable ethos, upcycled prickly pear oil is also used to sooth any potential irritation. Priced at for £19.99 for the tube and one refill, the new deodorant is available online at UpCircle.

Felicity Teather, Marketing & Events Co-ordinator.

Supersized Super Supreme & Extreme Screen, Ultra Violette

Ultra Violette’s bestsellers have been supersized! Now that summer has finally arrived in the UK, this is music to my ears.

SPF is a daily non-negotiable in my book, and finding the perfect formulation is a godsend, but I get through it fast. Now, Ultra Violet (the Rockstars of sun protection) has supersized its bestsellers: Extreme Screen and Supreme Screen. These SPF heroes hydrate, nourish and protect from UVA, UVB and free radicals.

The supersized Extreme Screen for Hands & Body SPF 50+ (£55 for 500ml) contains pentavitin to hydrate and moisturise for plump, juicy skin. Aloe vera soothes and calms irritated skin, alongside vitamin E to protect against sun damage and free radicals.

For the face, the hydrating Supreme Screen (£50) now comes in a new 125ml bottle. It combines a moisturiser, primer, and high-level SPF in one single product. Available now online at Ultra Violet.

Antony Hawman, Co-founder & CPO.

Heaven's Hue Hydro-Luminator, Stila

I'm a Stila superfan. This was the first cult make-up brand I treated myself to with my first pay cheques back in the '90s. It was different from everything else on the market, with its whimsical packaging and branding, its multi-tasking product line-up (it was one of the first to do lip and cheek colours and eye liners that doubled as shadows) and its absolute mastery of colour. It's fair to say, though, that Stila has been flying somewhat under the radar of late and has lost its place in the sun to the multitude of shiny new brands that have come on to the scene in recent years.

But in its 30th anniversary year (more on that here), it is determined to regain the prominence it deserves and one of the ways it is doing that is through a raft of NPD that play to the brand's strengths. It's also planning to resurrect some fan favourites from the past (Convertible Eye Color in Stone please Stila, if you are taking requests).

This Heaven's Hue Hydro-Illuminator is part of the newness on offer for summer and they had me at the promise to make my skin "bounce". Who can resist that? Texture is key to this product, which Stila describes as a "liqua-whipped" face enhancer. I'm not really sure I know what that means but I like the sound of it and the touch of it. Essentially it's creamy-gel consistency, packed with skin-loving ingredients such as Hibiscus Flower Extract, soothing Passionflower Extract and hydrating Squalene, Aloe and Coconut Waters. Available in three shades, it can be applied under or over make-up or it can mixed with moisturiser or foundation to deliver a high-catching highlighting effect.

Priced at £28 it is available at www.stila.co.uk and www.gloriousbeauty.co.uk.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.


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