Editors' Picks: New launches from Zoeva, Creed, Simon Ourian M.D. and more...

From Simon Ourian M.D.'s brightening eye masks to Mirror Water's debut candle, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Brightening & Hydrating Eye Masks, Simon Ourian M.D.'s

I’m a fiend for eyepatches. There’s nothing that makes me feel bougier when I’m having a weeknight pamper – plus, unlike fancy face masks, they don’t ruin my fake tan (my number one priority). The latest to make its way to my bathroom sink counter are Simon Ourian M.D.'s Brightening & Hydrating Eye Masks (£39).

As party season takes a toll on our eye areas, the newly launched eye masks are there to save the day. They are formulated with a powerful complex of ingredients to help brighten the delicate skin around the eye area and reduce the appearance of dark circles. Plus, the silver packaging is sure to make any pre-party ritual that much chicer.

Ingredients include Eyeseryl, which is a patented tetrapeptide that reduces under-eye puffiness while also promoting collagen synthesis, resulting in improved skin elasticity. Niacinamide boosts the skin’s barrier while acting as a powerful antioxidant, and vitamin E offers potent anti-inflammatory and moisturising properties. Say goodbye to puffy eyes and hello to party-ready eyes.

Chloé Burney, Senior News & Features Writer.

Fragaria, Creed

As is the case for most Brits, all my best clothes are winter ones, which means by late August, I'm itching to swap out my flimsy camis for an enormous wool maxi coat and cocoon my head in a scarf.

However, I will admit that the novelty has now worn off, and no amount of Baileys on ice is going to curb my winter blues.

I am therefore relieved to share that Creed has released Fragaria, meaning I can get whiffs of pure summer whenever I choose and remain chic in an enormous coat.

The scent opens with bright top notes of bergamot, mandarin and pink pepper, blending into fresh strawberry and violet, before settling into a warm base of earthy vetiver and cedarwood. The fragrance is set to officially release on 14 January, so you can spend the money you save from Dry Jan wisely. You're welcome.

Katie Ross, Content & Events Executive.

Sun Through Trees Candle, Mirror Water

Mirror Water, the bath and bodycare brand founded by Canadian-born content creator Estée Lalonde, has entered home fragrance with the launch of its debut candle.

The candle encapsulates the serenity of nature, featuring a refined blend of herbaceous top notes, grounding cedarwood, and earthy moss. The result? A calming, warm ambience, reminiscent of sunlight streaming through a tranquil forest.

Crafted with a plant-based wax blend for a cleaner burn and housed in an elegant, minimalist glass vessel, the product also embodies Mirror Water’s commitment to sustainability and timeless design. Perfect for enhancing quiet moments, meditation, or setting the mood for relaxation, it hopes to be a beautiful addition to any space - and it certainly seems so!

Priced at £45, Mirror Water's Sun Through Trees Candle is now available at Liberty, as well as its own website.

Sophie Smith, News Editor & Senior Writer. 

Baby Fresh Eyes Under Eye Brightening Patches, ZOEVA

These have got morning of 1 January written all over them, haven't they? I don't really drink very much (even on special occasions) so I honestly can't remember the last time I had a hangover, but if you experience them, then these will help. However, my abstemiousness on the alcohol front has done nothing to improve the appearance of my under eye area, so I too am always in need of a little help here (and not just on 1 January). So hooray for Baby Fresh Eyes from Zoeva.

Under-eye patches have been a "thing" in 2024 (see above for another great example from Dr Simon Ourian) and I'm good with that as I can't get enough of them. These pink patches have been described as a "shot of espresso for the under eyes" (I don't drink espresso either, maybe this is where I am going wrong?). They are soaked in caffeine, brightening vitamin C, plumping hyaluronicaAcid, well-aging peptides, repairing niacinamide and soothing rose water to leave the delicate eye area awake and revitalised.

As well as being effective they are efficient too, with a non-slip, non-drip formula that allows for the ingredients to be quickly absorbed exactly where you need it to be (I used another far more expensive version of these recently and had to spend the entire time sliding them back into place, which did not feel ideal). Clever and good value too. Available now, priced at £32 for 60 patches.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.