Editors' Picks: News launches from Morphe, Fenty, Prada and more...
Here are the top beauty launch picks of the week from TheIndustry.beauty team.
ChromaPlus 6-Pan Eyeshadow Palette, Morphe
Morphe is officially in its remastered era. First, it revolutionised iconic makeup brushes, and now it’s doing the same with eyeshadows. The new ChromaPlus 6-Pan Eyeshadow Palettes (£16) pack a punch with a high-performance ChromaPlus blend - a formula so pigmented you’ll get full impact with just one swipe, plus creaseproof wear that’s in it for the long haul.
Each palette serves up a perfectly curated selection of timeless tones, making it effortless to go from soft matte to full-glam shimmer. The textures? Silky, blendable and smooth enough to fool anyone into thinking you spent more time on your look than you did.
For me, the Molten Metal shades are the standout. Apply dry for a soft, luminous wash, or wet for full-impact, foiled shine.
Chloé Burney, Senior News & Features Writer.
Youthful Eye Contour Serum, NOOANCE Paris
Known for its cutting edge, high performance skincare solutions, NOOANCE Paris has just added to its line-up with a new Youthful Eye Contour Serum.
Powerful yet gentle, this one caught my eye (pun intended) due to the hero ingredients, in particular the “Botox-Effect” Peptide (5% Argireline), which works on the surface of the skin by relaxing micro-muscular contractions responsible for expression lines, instantly smoothing and helping to prevent new fine lines from forming.
The serum also contains 0.25% Copper Peptide, which penetrates deeper to stimulate collagen and elastin production, firming and redensifying the eye contour for a more lifted, youthful appearance.
This dual-peptide complex promises professional level results, which the applicator helps with lymphatic drainage to tackle eye bags and dark circles.
Available now at www.nooance-paris.com priced at £58.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
Smurf Crew Collection, Fenty Beauty
Rihanna is bringing a bold pop of blue to beauty routines everywhere with the launch of the Fenty Beauty Smurf Crew Collection - a limited-edition drop celebrating her upcoming role as Smurfette in the new Smurfs movie. This playful collaboration spans Fenty Beauty, Fenty Skin and Fenty Hair, remixing cult-favourite products with vibrant hues, playful textures and nostalgic Smurfette-inspired packaging.
The collection is bursting with collector-worthy gems, from the shimmering lavender Gloss Bomb in ‘Smurfette Effect’ to the juicy red-tinted Fenty Treatz Lip Oil in ‘Smurfberry’, both infused with a nostalgic candy scent. A vibrant Velvet Liquid Lipstick in ‘Smurf’Melon’ adds a punchy watermelon-red matte finish, while a daisy-topped Fairy Bomb shimmer puff in ‘Smurf’Sugar’ offers all-over glow with a rose-gold twist. The collection is complete with accessories, including mushroom hair clips and a Smurfette mirror.
For superfans, there’s even a full seven-piece collector’s tin to scoop up before it’s gone. The Smurf Crew Collection drops today exclusively at FentyBeauty.com and Selfridges.com.
Chloé Burney, Senior News & Features Writer.
Prada Balm Banana Yellow, Prada
For the past two years, Italian luxury house Prada has been creating 'radically elegant' lip balms with unexpected twists. We've had the colour-changing Astral Pink balm that changed colour in response to the lips' PH, and now we have Banana Yellow.
It's not the most expected of colours for a lip balm, but it pays tribute to one of the house's most recognisable prints (which formed part of its SS11 collection shown above), while the texture of the balm is designed to mimic that of its silky smooth signature nylon bags.
The finish when on the lips is designed to evoke the 'glittering effect of ice particles in a banana granita', delivering an iridescent golden glow, which is perfect for high summer and holidays. You can even slick it onto the cheeks or collarbone to enhance your tan.
Enriched with Prada’s signature caring complex, it contains Bifidus extract and jojoba oil to deliver up to 24-hour hydration and all-day comfort. And, of course, it comes complete with a new juicy banana scent. It is encased in minimalist Prada packaging that is also refillable, so that's another win.
This launch was playfully teased in the recent Sabrina Carpenter video, Manchild, which is a clever tie-up (for those that watch Sabrina Carpenter videos anyway) and is bound to send shoppers in the direction of Selfridges, where it launches exclusively on 8 July.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
