Editors' Picks: New launches from Victoria Beckham Beauty, UKLASH, KLIRA and more...

From two hair growth serums to KLIRA's category expansion, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Hair Growth Serum, Glow For It

Glow For It, the beauty brand famous for its viral Lash Growth Serum, has expanded into haircare with a new Hair Growth Serum. Developed after two years in the making, the new water-based formula is said to be ideal for all hair types and textures, including beards, and promises to support healthy hair growth.

The formulation boasts caffeine to help stimulate the scalp and hair follicles and prolong the active growth phase whilst making hair look thicker and fuller, as well as panthenol to reduce hair breakage and clover flower extract to reduce hair loss. Amongst other ingredients, it also features zinc PCA to regulate sebum production, which is said to help maintain a healthy scalp and combat dandruff while keeping the scalp hydrated. Marking the brand's most highly requested product to date, the serum launches on the back of customer demand, and I expect this new product will do very well as a result. I can't wait to try it!

Sophie Smith, News Editor & Senior Writer.

San Ysidro Drive Collection, Victoria Beckham Beauty

As the long-awaited sunshine finally arrived in the UK, there wasn't a more perfect time for Victoria Beckham Beauty to launch the San Ysidro Drive collection. Inspired by the brand's signature San Ysdiro Drive Eau de Parfum, a woody floral scent that evokes the spirit of the Pacific coast, the colour cosmetics range promises to deliver an "effortless California glow" and who doesn't want exactly that?

The UK sun isn't quite there yet in terms of leaving your skin with a sunkissed glow, but fake it until you make it with this new range. What's more, within the sea of warm-toned pigmented lippies and bronzers is a hidden gem - the Kajal Liner in Linen. Finally, the brand has created a white version of its best-selling eyeliners that'll give the illusion of brighter, wider eyes.

Chloé Burney, Senior News & Features Writer.

The Body Special, KLIRA

Dermatologist-developed skincare brand KLIRA has entered the bodycare category for the first time with a new precision-targeted treatment to reverse signs of ageing on the hands and chest.

The new cream-to-serum formula - called The Body Special - is built around a precise ratio of azelaic acid, niacinamide and kojic acid at 10-4-2, working on different cellular pathways to tackle pigmentation, oxidative-stress, hydration and collagen depletion. These actives are then enhanced with hydrolysed collagen peptides, squalene and ceramides, working synergistically to plump up the skin and protect the barrier whilst optimising the delivery of the active ingredients. All sounds good to me!

Priced at £99 for one-time purchase or £69 via subscription, The Body Special is now available online at KLIRA.

Sophie Smith, News Editor & Senior Writer.

UKHAIR, UKLASH

I have always been blessed with thick hair (trust me, there are pros and cons) until it came to my eyelashes. After being introduced to RevitaLash, I was a loyal customer for many years. That was until I was introduced to UKLASH. Offering the same hair growth benefits at an accessible price, it comes as no surprise that this product quickly became the world’s best-selling eyelash growth serum.

Now, the brand is catering to more than just eyelashes, adding UKHAIR to its roster. Launching with just one hero product - two years in the making with biologists and hair experts - UKHAIR Hair Growth Serum is available in 50ml (£40) and 30ml (£29).

This formula is boosted by a string of clinically and scientifically proven active ingredients that work to repair and protect hair follicles and promote healthy hair growth. Teaser: the brand is set to launch a full hair routine later this year!

Chloé Burney, Senior News & Features Writer.

Neal's Yard Remedies X Morris & Co English Lavender & Calendula Collection 

Neal's Yard Remedies has teamed up with curators of fabrics and wallpapers Morris & Co to bring us a series of exclusive collaborations, the first of which has just been unveiled. The English Lavender and Calendula collection features a hand wash (£18), hand lotion (£20) and hand cream (£15) and is encased in Neal's Yard's signature cobalt blue packaging and adorned with stunning labels featuring the famous 'Blackthorn' print from the Morris & Co archive.

What makes this collaboration so nice is not just that the Neal's Yard and Morris & Co aesthetics work in such harmony, but their ethics do too. Both businesses are inspired by nature (celebrated 19th Century designer William Morris was known for his Arts & Crafts designs featuring floral and leaf motifs) and Neal's Yard has been committed to protecting and preserving biodiversity since the business was established in 1981.

The first collaborative collection is inspired the herbs and wildflowers found in the meadows of England and crafted at the Neal's Yard eco-factory in Dorset. Its formula includes lavender, calendula tincture, marjoram and geranium, which creates a lightly floral yet earthily botanical fragrance. We look forward to seeing the next instalment to come from this meeting of minds.

Lauretta Roberts Co-founder, CEO & Editor in Chief