Editor's Top Picks: New launches from Sol de Janeiro, Sculpted by Aimee, Goldfield & Banks and more...

From Faith In Nature's latest hair mask to Sculpted by Aimee's new mascara, and more, here are the top beauty launch picks of the week from TheIndustry.beauty team.

Rosemary Hair Mask, Faith In Nature

Rosemary oil for hair has undoubtedly taken social media by storm, but natural beauty brand Faith In Nature has been using this trending ingredient since the seventies. In fact, sales of its Rosemary Shampoo and Conditioner soared in 2023, making it one of the bestselling products in the brand's 50-year history.

Capitalising on the success of its bestselling range, Faith In Nature recently launched a new Rosemary Hair Mask (£7.99), infused with Spanish rosemary essential oil, known to help stimulate the scalp and promote healthier, stronger hair.

The formulation also boasts nettle, a natural shine booster that is rich in vitamins and minerals, as well as chamomile, long regarded as a soothing remedy for inflammation to skin and scalp.

What's more, the new hair mask's woody aroma is renowned for having an invigorating effect on both body and mind - sounds like the perfect morning show essential! Shop online from Faith In Nature.

Sophie Smith, News Editor & Senior Writer.

Mystic Bliss, Goldfield & Banks

As someone who is constantly craving a unique signature scent, I'm always keen to try new fragrances and new brands... queue Goldfield & Banks. Though founded in 2016, the brand is certainly new on my radar.

Historically, France has been renowned for its fragrance houses, but Goldfield & Banks is putting Australia and its fresh botanicals on the fragrance map. Piercing through the noise of an overpopulated fragrance market isn't easy, but with new and exciting Australian-derived botanicals, the brand has certainly caught my - and London's most luxury retailers' - attention.

Priding itself as "Australia’s first luxury Fragrance House", the brand has launched a new scent called Mystic Bliss. The ethereal name reflects the mystical allure of Flinders Island, where the perfume top note – the ancient native flower Kunzea – is harvested.

The gender-neutral Eau de Parfum, which is available at Harvey Nichols for £138 (100ml), is made up of aromatic notes, heady woods and ripe fig. Each note, carefully curated by Dimitri Weber and masterfully blended by perfumer Florian Gallo, evokes the image of Flinders Island and its natural beauty.

I mean, who wouldn’t want to smell like 'Mystic Bliss'?

Chloé Burney, Senior News & Features Writer.

LashLift Mascara, Sculpted by Aimee

I read somewhere recently that all the possible iterations of mascara have already been invented, and that we had finally reached peak lash. To me, this is the beauty version of saying songs are over and all possible melodies already exist.

Sculpted by Aimee has just served up its new LashLift Mascara (£20) combines lightweight polymers with minimal waxes to ensure limitless, long-lasting lift.

Its unique 252 multi-level bristle brush, expertly designed to ensure effortlessly even application, means it can reach the root of each lash for astronomical lift with just one coat. And no, it’s never been done before. Long live long lashes!

Katie Ross, Contributing Writer.

Sol de Janeiro Cheirosa 76 Perfume Mist

Anyone else obsessed with these? Rhetorical question, because loads of you are, or how else would you explain the enduring, and seemingly unstoppable, growth of Sol de Janeiro?

Best known for its Brazilian Bum Bum cream, this brand has successfully branched out into complementary fragrances in recent years. Its latest is Cheirosa 76 and it's right up my street.

It is inspired by the Brazilian 1976 disco era. Now, I was far too young and far too far away to partake in that, but if this smell is anything to go by, I would have loved it.

As a lover of gourmand fragrances, this one could be my favourite yet, combining as it does black currant, pear nectar and vanilla with jasmine and amber. It's classified as an Amber Floral and my only complaint is the brand has yet to create any complementary products (be that a body cream or deodorant) to go with it.

Hopefully, they are on their way and in the meantime at least I have this to transport me to the mid-70s dance floors of Rio while I'm trudging down the rainy mid-20s pavements of London.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

30ml Eau de Parfum, ARgENTUM

ARgENTUM, the luxury skincare brand that fuses cutting-edge science and natural ingredients, is celebrating its 12th anniversary this October. To mark the milestone, the brand has launched its archetype fragrance collection in 30ml bottles.

ARgENTUM, named after the Latin word for silver, balances ground-breaking science with symbolism and poetry through the messages of their 12 archetypes – a topic close to its Founder Joy Isaac’s heart.

In 2022, the retailer released 13 fragrances crafted by perfumer Delphine Thierry. Now, in celebration of its anniversary, the brand is launching 30ml versions. All 12 archetypes and the signature scent, Become, will be available online from late October for £78.

These easy-to-carry 30ml fragrance bottles are the perfect size to slip into evening bags for a night on the town, or for travelling abroad.

Chloé Burney, Senior News & Features Writer.