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Editors' Top Reads: News from E.l.f. Beauty, Dove, The Body Shop and more... Team
01 March 2024

Here are some of this week’s news and features highlights handpicked by team.


Dove launches TikTok campaign to tackle growing use of anti-ageing products by children

More than ever, children are being exposed to adult skincare content on social media, creating pressure for them to adopt unnecessary anti-ageing skincare regimens before they’ve even grown up. Dove believes that this trend will not only harm young people's sensitive skin but could also promote premature appearance anxiety.

To address this, the brand has created a free resource on how to talk to young people about anti-ageing and beauty anxiety. This is supported by a new TikTok campaign, called #TheFaceofTen. Featuring impactful, decorated faces, the campaign suggests that children's faces should be covered with more glitter, stickers and face paint, rather than retinol and inappropriate anti-ageing skincare products. This has appeared a few times on my TikTok feed from various creators and offers a playful way to raise awareness.

Sophie Smith, News Editor & Senior Writer.


E.l.f Beauty opens headquarters in London to boost international growth

Back in the days of Sam and Nic Chapman's YouTube reign, us Brits couldn't wait to get our hands on E.l.f Beauty - which wasn't yet available in the UK. Now, not only has the brand infiltrated and subsequently made waves in the UK market, but it has officially opened the doors to a new UK headquarters.

E.l.f. Beauty, which is known for its affordable colour cosmetics, has opened its first-ever European office in London as it intends to grow the company’s international business. It is prioritising three areas for overall growth and market penetration: colour cosmetics, skincare and international sales. For example, in the third quarter of FY24, international net sales grew 119% year-on-year. If this says anything, it's that the British beauty market is one to be reckoned with.

Chloé Burney, Senior News & Features Writer.

Skin Rocks Liberty Caroline Hirons

Caroline Hirons' Skin Rocks lands at Liberty

This is one of those lovely full-circle success stories that, with the right script and actors, would make a great film. Caroline Hirons would have to play herself though, as it's hard to imagine anyone doing her justice.

Anyway, as its well known, beauty expert Caroline began her careers on "the counters" and went on to become one of the most influential skincare experts in the UK. In fact, she may be the most influential. So, it was probably only a matter of time before she launched her own skincare range, which she did in November 2022. And now, she has her very own counter in the hallowed beauty hall at Liberty no less.

She looks very happy about it too, doesn't she? Well she might. I doubt she'll be spending all day there but I also doubt she'll be able to keep herself away at times, so if you happen to be walking past and spot her through the window. Don't walk past! Go in and receive the benefit of her wisdom.

Lauretta Roberts, Co-founder, CEO and Editor in Chief.

The Body Shop

The Body Shop reveals full list of UK store closures

Administrators at The Body Shop this week confirmed the full list of store closures and subsequent job cuts as part of its restructuring plan to "secure the future of the business".

Further to the announcement by administrators FRP on 20 February 2024 indicating the closure of seven stores, a further 75 stores will now shut in a phased process over the next four to six weeks. As a result, 489 employees will be made redundant. FRP said it will support all impacted staff with claims to the Redundancy Payments Service. It's also nice to see that other businesses like Boots are supporting those affected by The Body Shop's recent fall into administration, sharing their own job updates to help both store and head office staff.

Sophie Smith, News Editor & Senior Writer.

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