Editors' Top Reads: News from Facetheory, Saie, Holland & Barrett and more...

Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.

Facetheory opens first-ever store following big re-brand

Science-first skincare brand Facetheory has opened its first-ever store, located on London's Regent Street. Situated in the Quadrant Arcade, the new flagship champions skincare education, promising customers "a beauty shopping experience like no other" with its 'lab-meets-store' concept. As more and more consumers search for elevated retail experiences, this new opening aims to be just that.

The opening comes as Facetheory celebrates its 10th anniversary, having also recently launched a new website, product packaging and collection categories to offer customers a "more intuitive and results-driven routine building experience". Reflecting its re-brand, the new flagship showcases the brand's re-imagined range of skincare and bodycare, along with recycling and refill stations, an art installation using the brand's surplus amber glass jars, and more.

Sophie Smith, News Editor & Senior Writer. 

Holland & Barrett to open concessions at NEXT stores

Holland & Barrett is opening concessions in branches of NEXT nationwide as it seeks to reach new consumers. This is a smart tie-up as NEXT consumers have already enthusiastically embraced its beauty offer and adding wellness to the mix is a natural extension of that. On top of this, NEXT is one of the best-run retailers on the market so this tie-up should be a winner for both parties.

The health, beauty and wellness retailer already operates around 50 concessions and recently announced a tie-up with WHSmith. This is a smart way for the business to extend its reach without the need to open full physical retail stores. It could prove a great inspiration for other brands wishing to do the same.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

Here's the scoop on Saie's new ice cream parlour pop-up with Cult Beauty

Not only is it summer season, but it's most certainly also beauty pop-up season. There's been a slew of temporary retail from Simple to Medik8 and more.

This week, US-based beauty brand Saie announced it was opening a two-day pop-up in London later this month in a first-of-its-kind collaboration with Cult Beauty as it becomes the retailer's 'Brand of the Month'. Think vintage vibes with staff donned in old-school ice cream parlour uniforms, ready to guide them through the brand's bestsellers and exclusive merchandise.

So, why are more beauty brands opting for pop-ups? Cropping up in London's retail hotspots promises brand exposure and a way to engage consumers in experiential retail without the commitment of a permanent brick-and-mortar location. Saie and Cult Beauty are taking this to the next level with branded taxis across central London throughout July, in celebration of its new Dew Bronze and Dew Blush ranges, which will also be available to purchase at the Soft Serve Parlour.

Chloé Burney, Senior News & Features Writer.

TikTok Shop launches '£1 Million Club' to support businesses on platform

Earlier this month, Made By Mitchell offered the perfect example of the benefits TikTok can offer for businesses. The trending makeup brand became the first-ever UK business to hit $1 million in sales in one day on TikTok Shop, supported by a 12-hour LIVE marathon that saw one product sell every single second. This was a great achievement and I wouldn't be surprised if it has encouraged many other beauty businesses to leverage the platform and its capabilities to help boost their own sales and brand awareness.

To support UK businesses in doing this, TikTok this week launched a new scheme to help them hit £1 million in revenue on the platform through a series of special incentives and support. Named 'The £1Million Club', the plan includes up to 90 days 0% commission free sales, free storage and fulfillment, and a seller support priority service. Other benefits include merchant training on the latest market trends, operational skills and successful cases to help sellers improve their operational capabilities, as well as promotion support to help brands and products gain more exposure and attention through campaigns, creator, content and traffic support. Certainly an attractive offer for brands, big or small.

Sophie Smith, News Editor & Senior Writer.