Editors' Top Reads: News from Gisou, Indu, Charlotte Tilbury and more...
Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.
Gisou's back in London with luxe holiday pop-up to ‘drive brand growth’
Pop-ups are becoming ever more present with more retailers opting for temporary in-person retail. So, it's rare these days that one stops me in my tracks - Gisou's pop-up did just that.
The brand, renowned for its bestselling honey-infused hair oil, brought its festive magic back to London this December with a crystal-adorned holiday-themed pop-up in Covent Garden. At the luxe pop-up, no detail has gone amiss. Crystal embellishments line the exterior and drip down from the interior's ceiling while oversized iterations of its best-sellers accompany aesthetically pleasing displays.
From 11-15 December, the ultra-glam pop-up is offering a chance to "experience the brand in an entirely new way". The space houses every product from the brand's offering as well as limited-edition collector's items including a crystal iteration of Gisous hair oil (which can only be won not purchased), woolly apparel and matching burgundy and cream accessories.
Chloé Burney, Senior News & Features Writer.
TheIndustry.beauty Awards Winners' Interview: indu founders, Reena Hammer and Aaron Chatterley
I had the pleasure of hearing from the founders of teen beauty brand indu, Aaron Chatterley and Reena Hammer.
Chatterley, who co-founded Feelunique in 2005, was inspired by the lack of beauty and skincare offerings for his twin daughters. "The choices they were faced with was largely made up of skincare brands designed for adult skin needs, not teens and makeup brands that were aimed at a much older audience," he tells TheIndustry.beauty.
The brand uses its 250-strong teen committee for all of its testing and product development, from ideation to formulation.
For Hammer, building such a loyal customer base is simple: "We listen," she says. "We maintain their engagement because this is where they want to be, they choose to be, and we go beyond product, it’s a real community growing together."
Katie Ross, Content & Events Executive.
Charlotte Tilbury to open biggest ever store with new 'Skin Spa' concept in London
Fabulous news, darlings, Charlotte Tilbury is opening its biggest-ever store, containing its new Skin Spa concept, next month. It will open on 9 January in Covent Garden, which is jolly considerate since TheIndustry.beauty is relocating to a new office in the same area just days before.
The Skin Spa offers a premium service menu consisting of four benefit-led, results-driven facial treatments, which are exclusive to Covent Garden and promise "immediate skin revival". We will be among the first in the queue for these and, handily, we won't have to leave bare-faced as anyone can add a complimentary complexion booster, where they can have their favourite Charlotte Tilbury foundation and concealer applied afterwards.
At triple the size of its existing Covent Garden store, the new space will also feature several experiential zones including the Pillow Talk Beauty Bar, the Pillow Talk Parlour, and Charlotte’s Beauty Boudoir. You just know it's going to be a world of fun.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
The big trends set to transform retail in 2025 and beyond
With ever-changing customer expectations and increasing competition, brands need to evolve with consumer behaviours and trends to drive loyalty and engagement.
Looking into the transformative changes reshaping retail, media agency Westfield Rise this week released a new report outlining the key trends set to transform retail in 2025 and beyond. The report revealed a shift away from traditional shopping, as consumers demand more engaging experiences. It comes as 63% of young shoppers are calling for interactive, playful retail spaces, fuelling a growing demand for experiences that go beyond simple transactions.
There's also a growing desire for easily accessible and convenient health, wellness and aesthetic beauty services, such as wellness hubs in shopping centres and retail areas. Meanwhile, demand for informative and easily accessible sustainability content and education is also proving crucial for maintaining consumer loyalty.
Sophie Smith, News Editor & Senior Writer.
