Editors' Top Reads: News from L'Oréal, Kao, Made by Mitchell and more...
Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.
Made by Mitchell makes high street debut at Boots
Made by Mitchell is having a very good few weeks! Not only did it become the first-ever UK business to hit $1 million in revenue in 24 hours on TikTok Shop last week, but it is now celebrating its launch at Boots.
Making its high street debut, the viral beauty brand has introduced best-sellers including its Blursh Liquid Blusher, Colour Case, Curve Case and Cream Blusher online and in 96 Boots stores across the UK. Customers can also get their hands on a Made by Mitchell Mystery Bag, containing a selection of surprise goodies - which I'm sure will go down a treat!
The launch comes as Boots continues to overhaul the beauty shopping experience in its stores to accommodate new open furniture, trending areas, discovery stations and live demonstration zones, as well as additional beauty brands. I love this elevation from Boots and have enjoyed watching the retailer strengthen its in-store experience!
Sophie Smith, News Editor & Senior Writer.
L'Oréal teams up with biotech company for sustainable beauty innovation
I'd be lying if I said I was an expert in sustainable, bio-identical ingredient making. But, after exploring L'Oréal's latest venture, I now know the importance of it and how it could revolutionise the industry.
The global beauty and personal care market is currently valued at £508 billion ($646 billion) and is projected to grow at an annual rate of 3.33%, according to Statista. In the face of climate change and the constant demand for natural resources, there is a growing need for sustainable ingredient sourcing. Synthetic biology can deliver the innovation needed to create bio-identical, alternative ingredients - queue Debut.
L'Oréal and beauty biotech company Debut are expanding their partnership to develop and scale more than 12 bio-identical ingredients. With a slew of sustainable ventures underway, L'Oréal is proving if any cosmetics giant is going to aid the shift to a sustainable beauty industry, it's them.
Chloé Burney, Senior News & Features Writer.
TheIndustry.beauty The Innovators Awards: winners revealed on an historic evening
Some of you may have been fixated on the General Election on the evening of Thursday 4 July but for almost 200 of beauty's leading lights, the focus was on a different competition - TheIndustry.beauty's inaugural Awards ceremony recognising innovation in the beauty market.
A host of the beauty industry's best known figures gathered at The Corinthia to find out who would take home the coveted prizes. Among the winners on the evening were Space NK, Diptyque, Debenhams (above), No7, Skin Rocks, indu, Merit, Elemis, REN Clean Skincare, The Inkey List, Sephora, Cloud Nine and Boots. CEW's UK managing director Sallie Berkerey was honoured with a Hall of Fame Award, along with Space NK and Diptyque.
Personalities in the room included makeup artist Ruby Hammer, skincare expert and entrepreneur Caroline Hirons, Vogue's Jessica Diner, Margaret Dabbs, journalist and broadcaster Ateh Jewel (pictured above with the team from Debenhams), leading consultants Tracey Woodward and Newby Hands, to name just a few.
The event was supported by principal partner Bleckmann and sponsors SoPost, Orean, Revieve and Studio 82.
After such a successful first time out, TheIndustry.beauty has vowed that the event will be back bigger and better next year.
Lauretta Roberts, Co-founder, CEO and Editor in Chief.
The Interview: Kao's Vice President of Consumer Care EMEA on driving growth in the region
Having been with Kao for more than 18 years, Michael Cramer started as a Sales Director in Germany before gaining international experience in roles such as General Manager for the Netherlands and now as Vice President for Consumer Care EMEA, where he is responsible for a variety of beauty brands such as John Frieda, Curél and Bioré, as well as Australian tanning brand Bondi Sands, within the region.
With plans to double Kao's Consumer Care Business in EMEA by 2030, Cramer speaks about the success of its brands, his progress since taking on the role in 2022, and his plans for future growth, underpinned by the company's global strategies. An interesting read, if I do say so myself, with insights into the Consumer Care Business and plans for its skincare and haircare brands in EMEA, including Bondi Sands, which was acquired by the business last year and is already making moves.
Sophie Smith, News Editor & Senior Writer.
