Editors' Top Reads: News from Lush, Jones Road and Trinny London

Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.

'Businesses need more support to survive and thrive': Lush Head of Retail issues open letter to Chancellor

Kasey Swithenbank, Head of Retail UK&I at Lush, issued an open letter to Prime Minister Keir Starmer and Chancellor Rachel Reeves earlier this week, urging the Government to "put business at the heart of their thinking".

Swithenbank began the open letter by acknowledging that balancing the country’s finances whilst striving for growth and improving public services is "by no means an easy task". However, she swiftly moved on to emphasise the challenges businesses are currently facing, following increased tax burdens as a result of the Autumn Budget.

In addition to highlighting the importance of business on the UK economy, Swithenbank outlined several key areas that she believes the UK Government should prioritise. It comes amid a slew of warnings from other retailers facing higher taxes and employment costs. An interesting read - find out more about Swithenbank's suggestions here.

Sophie Smith, News Editor & Senior Writer. 

Jones Road's CEO Cody Plofker and founder Bobbi Brown on the brand's new image

Earlier this month, I was lucky enough to speak to the icon that is Bobbi Brown about her brand Jones Road Beauty's new direction. Not only that, but CEO Cody Plofker chimed in ahead of the release of its first scaled-up out-of-home campaign, which launches alongside the debut of their new product, Just Enough Tinted Moisturiser.

The campaign, which celebrates women who balance priorities, embrace challenges and prioritise their sense of self, marks a bold new direction for Jones Road. It represents not just the launch of a product, but a shift in how the brand connects with its audience. It's all about the women who use their products and not just the products themsleves.

Plofker said: "This is our biggest launch of the year. We wanted to match the energy and investment of the campaign to our growth objectives. We didn’t just want to focus on the product—we wanted to tell the stories of the women who use it and how it fits into their lives. That’s what this campaign is all about."

The Just Enough Tinted Moisturiser formula took over a year to perfect, with Brown playing a hands-on role in the development. "I wanted to make something that worked for all skin types, even my own dry skin. The formula is hydrating and comfortable. It sits beautifully on the skin without drying down or feeling heavy," she said. With a natural sheen finish and breathable texture, this moisturiser is designed to work for everyone, offering a lightweight yet effective way to even out skin tone and enhance natural beauty.

Chloé Burney, Senior News & Features Writer.

Trinny London supports female-founded businesses with new in-store initiative

Trinny London launched a new initiative to spotlight female-founded businesses at its flagship in London. Every six months, three businesses featured on founder Trinny Woodall's Instagram series, The Elevator Pitch, will showcase their products at her store on the King's Road.

The first three brands to be featured in-store include hair styling brand The Smooth Company, plastic-free cleaning tools business Seep, and Chalk House Jewellery.

Speaking about the initiative, Woodhall said: "I've met so many female founders through The Elevator Pitch, and I wanted to find a way to support them beyond the screen. With this new project, the British brand is continuing to champion female entrepreneurship and innovation.

Sophie Smith, News Editor & Senior Writer.