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Editors' Top Reads: News from Rare Beauty, Elemis, Superdrug and more...

TheIndustry.beauty Team
22 March 2024

Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.

Selena Gomez flirts with the idea of selling Rare Beauty

Selena Gomez is reportedly weighing the sale of her viral cosmetics brand, Rare Beauty, after it was valued at £1.58 billion ($2 billion).

According to anonymous sources, bankers have met with potential suitors to purchase the company. However, no matter the outcome, Gomez plans to stay heavily involved with the business.

Many celebrities have transformed themselves into beauty moguls. Yet, the market doesn’t always promise to be as lucrative as Rare Beauty or Fenty Beauty. Though some hit the jackpot, think Hailey Biber’s Rhode, others have struggled to compete, think Ariana Grande’s R.E.M. The potential sale of Rare Beauty is one to watch...

Chloé Burney, Senior News & Features Writer

Superdrug

Superdrug freezes prices on all cosmetics to help with cost-of-living

With just about everything increasing in price, from food to domestic bills, it is refreshing to read of a retailer that has decided that it will not follow the pack and put up prices in these challenging times, but instead will freeze them to help people out.

A little bit of makeup can mean a whole lot of joy when times are tough, and Superdrug knows this and has frozen the price on 5,000 products from leading names, such as Rimmel, E.l.f. Cosmetics, Maybelline and Studio London, my colleague Sophie Smith writes. Of course with such as huge market share in mass cosmetics (it stood at 40.5% in February) maybe it can afford to do this more than most, but that doesn't matter, it's just a very good thing that it has.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

Elemis

How Elemis is targeting UK consumers with its new localised TikTok strategy

I do love a beauty TikTok, so when the Elemis team told me it was launching a new UK-focused account on the platform, I was excited to hear more! With a local lens, the brand aims to tell more stories about the specific UK experience of the Elemis brand – from local campaigns and launches to sharing pop-ups, stores and consumer events.

Hannah Sheahan, Head of Social Content at Elemis in the UK and Ireland, told TheIndustry.beauty about why they have decided to join the app, the team's plans, and what they hope it will achieve.

TikTok has become one of the most influential platforms for the beauty industry. As retail opportunities increase on the app, many beauty businesses have joined in on the action. From E.l.f. Cosmetics and The Ordinary to Rare Beauty and Sol de Janeiro, the platform allows brands to engage with consumers through content and in-app shopping. I look forward to Elemis UK&I now popping up on my FYP too.

Sophie Smith, News Editor & Senior Writer.

SKINWORK

SKINWORK's founder on how it is forging ahead with new partnerships and new launches

SKINWORK founder Eilidh Smith knows what busy, urban women want from their skincare and from their treatment regimes, which is to say, results and fast (with a bit of luxury experience thrown in).

I've been lucky enough to have had my face placed into the hands of one her expert team at her flagship SKINWORK SOHO spa/clinic. When procedures such as extraction and microdermabrasion are on the cards, you don't necessarily expect to enjoy it but I did. I nearly fell asleep and my skin was left clear and glowing. Therefore, it was with great pleasure that I got to interview her about the magic behind her brand and the exciting partnerships she has forged, with Soho House and Fenwick among others, to extend the reach of SKINWORK so more men and women can experience the impressive results. Read all about Eilidh and SKINWORK here.

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.


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