Editors' Top Reads: News from Rituals, Aroma-Zone, Kylie Cosmetics and more...

Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.

The Interview: Aroma-Zone CEO on bringing France’s beloved beauty brand to the UK and democratising high-quality self-care

Renowned across France for its science-led, natural approach to self-care, Aroma-Zone is making its UK debut. Celebrated for its clean, effective, and eco-friendly skincare, haircare, and wellness products, the brand today opens its first UK store at Westfield London.

Since joining Aroma-Zone in November 2021, CEO Sabrina Herlory Rouget has steered the brand toward a more customer-focused approach, refining its offerings to meet the expectations of its growing community. Under her leadership, Aroma-Zone has expanded into ready-to-use products, including moisturisers, serums, and dietary supplements, available both online and across 27 stores in France and one in Belgium.

While the UK market was not initially a primary focus, the opportunity to expand presented itself, prompting the brand to bring its expertise to a new audience.

In this exclusive interview, TheIndustry.beauty sits down with Sabrina Herlory Rouget to discuss the brand’s journey, the launch of its first UK store, the strategy behind entering the UK market, and more.

Sophie Smith, News Editor & Senior Writer. 

The Interview: How Rituals plans to redefine wellness with first UK ‘Mind Oasis’

The wellness industry is running like a runaway train. I want to pretend I'm cynical, but this morning I ingested collagen powder and three capsules of I know not what for I know not what, and now I find myself counting the days until the opening of Rituals' new Mind Oasis on Oxford Street.

On 20 November (one day before my birthday), this new retreat on one of the world's busiest streets will be offering evidence-based relaxation treatments for frazzled city dwellers and workers. The body and bath global giant has collaborated with neuroscientists, soundscape composers specialising in music and wellbeing, and sensory designers. Together, they have crafted immersive experiences like the Brain Massage and the Hydro Massage. Honestly, I'm not entirely sure what those are, but I'll be in the queue for both.

I like this innovation from Rituals, and I do like Rituals products. They have all bases covered, and I have them all around my house - even in my car! I'm hoping they’re on to another winner with this new concept.

I was lucky enough to be granted an interview with Annemarie Forsyth, UK & IE Managing Director, and Couro Seck, Head of Concept, Mind Oasis at Rituals, to learn all about it. You can have a read here. See you in the queue!

Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.

Kylie Cosmetics to host dessert-inspired pop-up in London to celebrate latest launch

It’s not every day Kylie Cosmetics lands in London. In fact, the brand’s last in-person UK event was back in 2022 with its Covent Garden Glam Park. So when Kylie Jenner decides to return to the capital with a dessert-inspired pop-up, you know it’s going to be a moment.

This Saturday, Kylie Cosmetics is teaming up with Lookfantastic for an indulgent takeover at Abuelo Café, Cavendish Place, to celebrate its new Hair & Body Mists. Think caramel-scented lattes, free makeup treats, and the kind of photo ops destined to go viral before brunch is over.

Guests can sip free dessert-inspired coffees, shop the new collection, and even bag a free Kylie Cosmetics makeup product with any mist purchase - all while being enveloped in the sugary swirl of vanilla, caramel, and cocoa.

As someone who’s watched Kylie Cosmetics evolve from Lip Kits to a full-on fragrance portfolio, this feels like an exciting next chapter. The new scents - Sweet Éclair, Vanilla Dew, and Caramel Cloud - blur the line between body care and fine fragrance (which is a fast-growing category at the moment - look to Phlur's Body and Hair Mists for proof).

It’s playful. It’s strategic. It's inherently a viral moment waiting to happen - what Kylie Jenner does best.

Chloé Burney, Senior News & Features Writer.

Selfridges and Disney partner for ‘A Most Magical Christmas’ with light shows, festive windows and exclusive collections

Obsessed.

Selfridges and Disney have joined forces for a large-scale festive collaboration across stores in London, Birmingham, and Manchester, as well as online at Selfridges.com, offering immersive experiences, exclusive collections, and enchanting displays that celebrate Disney classics.

As a fan of Selfridges, Christmas, and Disney, I’m completely in awe of this festive campaign and already planning when I can pop down to visit. Just look at that façade - transformed into a custom Disney Castle with a light show inspired by Disneyland Paris’s Sleeping Beauty Castle. It’s absolutely stunning!

Twelve Oxford Street windows also reinterpret Disney classics, including Peter Pan, Sleeping Beauty, Alice in Wonderland, and Cinderella. Meanwhile, stores in Birmingham and Manchester showcase displays inspired by Lady and the Tramp, Cinderella, and Fantasia.

There’s also plenty happening in-store. Cafés in all three locations are offering Disney-themed treats, and more than 70 brands have collaborated with Disney across fashion, beauty, food, lifestyle, and toys. Around 80% of the products are exclusive to Selfridges, not to mention a full takeover of the Selfridges Corner Shop.

The department store is truly pulling out all the stops, and I’ll say it now - this is my favourite Christmas display and campaign of 2025 so far. Honestly, it’s hard to top.

Sophie Smith, News Editor & Senior Writer.