Editors' Top Reads: News from Selfish Supps, Kate Moss and Fable & Mane...
Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.
The Interview: Emilee, Amy and Tammy Hembrow on 'flipping the script' and launching Selfish Supps in UK
For years, Tammy Hembrow has been popping up on my Instagram and TikTok feeds. The fitness influencer has always come across as deeply connected to her audience and unapologetically authentic. So, when I heard she was branching into the wellness space with her influencer sisters Amy and Emilee, I knew the product wasn't going to be just another celebrity-backed brand, it was going to work.
From Tammy’s fitness app Tammy Fit to beauty venture SSKIN, the trio has become trusted voices in the health and lifestyle space, known not just for their aesthetic but for the authenticity behind it. Now, they’re taking their next entrepreneurial step with the launch of Selfish Supps, a female-focused sports nutrition brand developed to cut through the noise and meet women’s health needs.
In this exclusive interview, TheIndustry.beauty spoke to the sisters to hear more about the story behind the brand, why the UK was first on their global roadmap, and how they’re planning to build a movement, not just a product line. Read the interview here.
Chloé Burney, Senior News & Features Writer.
Fable & Mane is a luxury haircare brand founded by siblings Akash and Nikita Mehta, inspired by the ancient Indian tradition of Ayurvedic hair rituals to promote holistic hair and scalp wellness.
During a period of personal stress, Nikita turned to her roots - literally and spiritually - for healing. She was reminded of a time when her grandmother would massage her head with handcrafted blends of plant oil. That simple ritual left her feeling grounded, confident, and renewed. Moved by its emotional and physical impact, Nikita embarked on a journey to rediscover the ancestral beauty secrets of India and share their magic with the world.
In their search, the siblings uncovered ten powerful roots - used for centuries in Indian remedies - to nourish, strengthen, and restore hair with deep, mindful care.
In this interview, Mehta discusses how Fable & Mane is reimagining ancient Ayurvedic hair rituals for today’s conscious consumers, the launch of its new Root Refresh Dry Shampoo, the brand’s approach to marketing and community-building, and more. Check out the interview here. A super interesting read!
Sophie Smith, News Editor & Senior Writer
Why didn’t Kate Moss's Cosmoss work?
Kate Moss's wellness brands launched with a whisper in 2022 and closed in similar low-key fashion in 2025 (though if you were a supplier and left out of pocket you could be forgiven for a more emotional response).
For many of the rest of us, we'd forgotten about it soon after it launched. There was nothing wrong with the products per se (though they were too expensive) and the fragrance was very nice. Also, great name! But Moss herself didn't seem all that interested in the brand herself, so why would any one else be?
Successful personality led brands depend on said personality putting in the legwork and promoting their products wherever and whenever they get the opportunity. Moss, who is famous for avoiding interviews wherever possible, was going to have to pivot 180-degrees on her media relations stance if she was going to make this work and, as it turned out, she didn't seem prepared to.
To some extent I don't blame her. Putting yourself out there all the time must be exhausting and it would be my idea of a nightmare, but sadly it comes with the territory. Look at Caroline Hirons, Trinny, Gwyneth Paltrow, Kim Kardashian, the list goes on. These women live and breathe their brands,
But I remain intrigued by Kate. She can still shift product and do believe she could still have her own brand. She should have just launched the fragrance and expanded that out. Did we really buy into her being a wellness guru anyway? No. Would I trust her taste in fragrance. Absolutely yes. I hope brand Moss will be back in some form.
Lauretta Roberts, Co-founder, CEO and Editor-in-Chief.
