Editors' Top Reads: News from Zoeva, Chanel, Kate Moss and more...
Here are some of this week’s news and features highlights handpicked by TheIndustry.beauty team.
Kate Moss to launch cosmetics line to rival the likes of Victoria Beckham Beauty
What do Kate Moss and Victoria Beckham have in common? Not only are they both considered British royalty, but they used their celebrity status to create beauty brands. Famously, Beckham turned her failing fashion business into a financial success, thanks to her beauty line launch. Special mention goes out to her sellout Kajal eyeliner.
Similarly, Supermodel Kate Moss created a wellness line of lotions and positions, dubbed Cossmoss by Kate Moss. However, the company owed lenders more than £405,000 in April last year. Following in Beckham's footsteps, the supermodel is looking to create a separate colour cosmetics line and reap the financial rewards.
A trademark filed by Moss was approved this March. The cosmetics line is expected to include mascaras, eyeshadows, blushes and lip glosses. We await to see not only what the brand will entail, but if this pulls her out of the red and back into the black.
Chloé Burney, Senior News & Features Writer.
Timothée Chalamet's latest starring role is in Chanel's short film
Finally! Everyone’s favourite short king has turned his talents toward the beauty industry. In a punchy “short film” (1 minute 30 seconds) for Chanel’s Bleu fragrance for men directed by Martin Scorsese, no less.
"The world has changed. There’s another aspect to celebrity in a way, which is even more extreme than 10 or 15 years ago", says Scorsese. He’s not wrong.
The film, which very much is giving Italian Giallo in its stark black and white palette, uses blue (naturally) as a symbol of hope for an actor tussling between his on and off-screen personas, until he finds himself (naturally) in a sea of blue that reunites his two sides. And yes, you can get all that from a little bottle of scent!
Katie Ross, Contributing Writer.
The Interview: Founder Zoe Boikou on Zoeva's journey to success and how she positions it for continued growth
This week, TheIndustry.beauty published its latest interview with beauty powerhouse Zoe Boikou. Boikou co-founded Zoeva in 2008 alongside her sister Barbara, after she realised that there were no adequate, high-quality makeup brushes on the market at an affordable price.
Her story is fascinating, from selling her brushes on eBay from home to quickly becoming more successful than she ever anticipated and gaining a place on the global beauty stage. In this interview with TheIndustry.beauty, Boikou spoke about Zoeva's growth, the benefits of influencer marketing, how she positions the brand for continued success, and her advice for anyone starting or scaling a beauty business.
Chloé Burney, Senior News & Features Writer.
Superdrug kicks off 60th birthday celebrations, relaunching 90s cult-favourite cosmetics
Happy birthday Superdrug! When I was in my youth Superdrug was a favourite Saturday afternoon hang-out and soon enough I found myself working in my local branch on Saturdays to earn my pocket money, which I ended up spending in the store for the most part! One of the things that I would spend my hard-earned £1.79 an hour on was Rimmel make-up, specifically the Heather Shimmer shade. I had a huge pang of nostalgia when I found out that this was one of the cult products reissued to celebrate the significant anniversary of a retailer I hold close to my heart.
Superdrug is now one of the biggest and best-known names on the British high street (with a huge 800 stores) and sure teens, such as I was then, still spend many happy hours browsing its aisles. Long may that continue.
Lauretta Roberts, Co-founder, CEO and Editor in Chief.
