Elemis boosts marketing strategy by targeting micro-influencers

British skincare brand Elemis is sending a call-out for micro-influencers to join its 'Skinsiders Community', exchanging online content for rewards.

Elemis is targeting the Gen Z community in the hope of bringing global brand awareness to new customers via TikTok and Instagram.

Skinsiders is a community for content creators and community engagement. Those taking part must have the following criteria: over 1,000 Instagram followers, aged over 18 and based in the UK.

The new programme rewards content creators and micro-influencers, with high engagement rates, for posting about the brand on social media. Creators who join the 'Skinsiders Community' have the ability to earn free products when they create engagement, user-generated online content featuring Elemis products. The concept is, "the more you engage – the more you earn."

When online creators progress through the programme, they will be rewarded as they "complete tasks from sharing the love on social, joining [its] campaigns through content creation, and building your community through gifted giveaways."

Those joining can benefit from rewards including: 

• Free product vouchers
• Personal discount code
• Earn commission
• Opportunity to receive Elemis PR packages and event invites
• Regular features on our social channels
• Free products for content creation
• Giveaways for their audience

This follows the news that Elemis appointed Jennifer Baldwin as its new Chief Brand Officer, in February. In this role, Baldwin is responsible for "evolving and executing" global brand strategy. This includes bringing core values to life and building brand equity, with a key focus on elevating the brand's three sustainability pillars of Biodiversity, Climate and People.