Elemis expands bestselling Pro-Collagen range into bodycare

British skincare brand Elemis has expanded its bestselling Pro-Collagen range to include bodycare with the launch of a new product duo.

The collection includes a cleanser and a moisturiser formulated to hydrate the skin and support a firmer appearance.

The Pro-Collagen Body Cleansing Balm changes from a balm to a milk and soft foam as it cleanses the skin. It is based on the brand’s Pro-Collagen Cleansing Balm.

Meanwhile, the Pro-Collagen Marine Body Cream is a lightweight gel-cream designed to provide hydration and improve skin firmness without a heavy texture.

Noella Gabriel, co-founder and CEO at Elemis, said: "Pro-Collagen is one of the most loved and trusted franchises in skincare, and with the launch of Pro-Collagen bodycare, we are extending this expertise beyond the face for the first time.

"This duo reflects our belief that bodycare should be treated with the same level of innovation, clinical rigour and indulgence as facial skincare. The result is a ritual that not only feels luxurious, but delivers visible results for the skin on your body."

To celebrate the launch, Elemis will host an immersive pop-up experience at Covent Garden Piazza later this month, allowing visitors to explore the textures, transformation and performance of the new bodycare range.

It marks the largest pop-up from the brand, designed to engage consumers through immersive activations that encourage exploration and interaction.