Elemis finally unveils first stand-alone store in London

Elemis, the British beauty brand renowned for its Pro-Collegan Cleansing Balm, has finally unveiled its first-ever stand-alone store in London's Covent Garden.

Set to open on 22 June at 23 Monmouth Street, Elemis will become a part of the Seven Dials community joining the likes of Byredo, Malin + Goetz, Creed, Glossier, Charlotte Tilbury, Miller Harris and Kiehl’s.

This comes after the brand tested the Covent Garden waters at its successful 'Cleansing Lab' pop-up last year.

Elemis, which has a legacy of over 30 years, stays true to its DNA with the 1,000 sq ft store doused in baby blue interiors. On top of the serene backdrop, the brand will offer its full range of skincare grounded in a foundation of aromatherapy and backed by science.

Noella Gabriel, Co-founder and Global President of Elemis, said that they “had [its] community at the heart of the decision" when opening a store in Covent Garden. It will allow the brand to create a new dialogue with local and overseas customers.

“Covent Garden is the beauty hub of the capital and a location that truly aligns with Elemis’ brand values and distinction with its unmatched spirit in multiculturalism, quirky charm and quality of craft”, added Gabriel.

Susan Harvey, UK General Manager at Elemis, commented: "We are hugely excited to announce that we will be opening our first Elemis London retail store in Covent Garden this spring. Since Elemis’ inception over 30 years ago, we have garnered global renown and established ourselves as forerunners in providing premium skincare, and the launch of our new standalone store in the iconic Seven Dials will allow us to continue to deliver this."