Elemis lands at Selfridges as part of new product and treatment partnership

British skincare brand Elemis has landed in-store at Selfridges in Birmingham and Manchester, further expanding its presence across the UK. 

As part of this, Elemis has created a "unique and engaging" space for Selfridges shoppers at the Bullring in Birmingham and Trafford Centre in Manchester, supported by an expert team.

It will also offer complimentary 15 minute HD Skin Consultations, as well as 30 minute expert facial treatments at Selfridges in Birmingham for customers to enjoy.

With over 30 years of research and development, Elemis aims to empower customers with the knowledge and products to achieve skin health.

The brand's bestsellers include a number of Pro-Collagen products, such as a Marine Cream, Cleansing Balm, Night Cream and Eye Treatment.

To celebrate its launch at Selfridges, Elemis has used CGI to bring its bestselling Pro-Collagen Cleansing Balm to life and send it rolling through the city streets of Birmingham.

Susan Harvey, General Manager for Elemis UK, said: "We are delighted to be launching into Selfridges, expanding our UK presence within this leading luxury retailer.

"Selfridges share our British heritage, a keen insight into what the modern consumer needs in our changing world and a passion for achieving this sustainably, with innovation at forefront of activity.

"What better way to celebrate the start of this new partnership with a CGI featuring our award-winning Pro-Collagen Cleansing Balm to engage and capture the imaginations of the consumer."