Elemis launches AI-Powered skincare service with Perfect Corp

Elemis has partnered with Perfect Corp to launch an AI-powered skincare service, helping to personalise its customer experience.

Powered by Perfect Corp’s AI Skin Diagnostic technology, the service provides customers with a detailed skin assessment, matching them with a personalised skincare regimen using Elemis products.

As part of this, users can complete a questionnaire to share information on their top skin concerns, goals and formula preferences.

The service then employs a "skin scan" to provide users with an overall skin score and identifies their top skin concerns.

Based on the results, users are matched with the most suitable Elemis products to address their core skin concerns.

Customers can also access further product education and recommendations for concerns such as wrinkles, firmness, redness, dark spots, oil, pores and texture.

Stevie Journey, Senior Director of Omnichannel Digital Experience at Elemis, said: "It was important for Elemis to enable a truly personalised experience for our consumers.

"We offer the perfect must-have regimen based on the skin analysis, but if a consumer has a particular concern, such as pores or redness, they can tap their concern to get a truly targeted regimen. The consumer is in control of the skincare regimen recommended to them."

Read TheIndustry.beauty's feature on How AI and AR are revolutionising the beauty industry.