Elemis officially launches on Boots.com
Luxury British skincare brand Elemis is expanding its UK presence with a launch at health and beauty retailer Boots.
The brand will launch online at Boots on 31 August, followed by its launch in 10 Boots stores across the UK and Ireland from October.
In addition, Elemis will create a unique and engaging space for customers in-store which features complimentary HD Skin Consultations, the brand’s expert team will gain an in-depth understanding of customers’ skin in order to recommend a bespoke routine suited to their needs.
Noella Gabriel, Elemis Co-Founder and Global President said: "We are delighted to be launching ELEMIS in Boots. Our ambition is to be the most innovative luxury skincare brand, as well as leaders within the skincare category.
"Boots has a dedicated customer base, as do we, and we feel honoured to be able to give more people around the UK the opportunity to experience our products and achieve optimum skin health with our high-performance and expertly formulated skincare ranges. There is great synergy between Elemis and Boots – both are British heritage brands and have a dedicated audience and customer – and we are very much looking forward to seeing this partnership thrive.
