Elemis reveals new sustainability strategy following B Corp certification
British skincare brand Elemis has achieved B Corp certification and announced its new sustainability strategy to help drive long-term positive changes as a "responsible, ethical business".
Administered by nonprofit B Lab, B Corp is a certification that evaluates a brand's social and environmental impact. It covers over 300 questions on governance, workers, communities and impact on the environment.
In its assessment, Elemis achieved an overall score of 93. To qualify as a B Corp, businesses must score 80 or over. The median score for "ordinary businesses" who complete the assessment is currently 50.9.
Building on its achievement, Elemis is now moving forward with its "comprehensive and ambitious" sustainability strategy. The new strategy will cover sourcing accountability, protecting and restoring biodiversity, energy efficiency, smarter formulations, packaging minimisation and empowering people.
The brand will ensure full traceability of raw materials, reduce its carbon emissions, work to create smarter formulations with natural ingredients and improve its entire packaging portfolio by reducing size and moving to new widely recyclable alternatives.
Oriele Frank, Co-Founder, Chief Product & Sustainability Officer at Elemis, said: "If the last few years have taught us anything, it’s to be kind, not just to ourselves or to each other but to our planet too.
"We wholeheartedly believe that this certification is just the beginning for a B Corp business – we will use this as our baseline - if we do not measure, we cannot improve. We, as part of L’Occitane Group, are on a journey with the ambition to become the most sustainable premium British skincare brand and we plan to accomplish more action-based commitments in 2023 making continuous improvements to our positive impact mission."
The news comes after The Inkey List achieved B Corp certification, following three years of work "devoted to meeting the highest standards of social and environmental performance, accountability and transparency".