Elemis spotlights bestselling Pro-Collagen range with latest pop-up experience
British skincare brand Elemis has launched a new pop-up in partnership with Harrods, celebrating its bestselling Pro-Collagen range.
Taking place at H Beauty in Newcastle from 9-11 August and Harrods in London's Knightsbridge from 14-20 August, the Pro-Collagen Playground will bring the brand's bestselling products to life through a series of gamified, immersive experiences.
The multi-sensory event will allow guests to immerse themselves in a 'scent station' for Elemis’ Pro-Collagen Cleansing Balm, as well as learn about the ingredients and benefits of its Pro-Collagen Marine Cream in a bespoke word puzzle.
It will also showcase the brand's new Pro-Collagen Future Restore Serum, with guests able to enter an exclusive giveaway for a chance to win a year’s supply of this marine-powered formula. Other prizes can also be won through a 'powerball' machine.
Susan Harvey, General Manager at Elemis UK&I, said: "We are thrilled to invite Harrods and H Beauty customers to step into our Pro-Collagen Playground.
"This enchanting, multi-sensory pop-up pushes the boundaries of Elemis as we celebrate our iconic Pro- Collagen franchise. Featuring sensorial touch points and exciting new gamification – it's a playground for skincare enthusiasts you won’t want to miss."
The pop-up comes as Elemis continues to strengthen its marketing efforts in the UK, having recently launched another activation promoting its bestselling Cleansing Balm in London.
The campaign featured a CGI social video of the viral cleanser "breaking through the concrete" on The Queen’s Walk in South Bank alongside a real-life replica in the same location.
Alongside the promotion of its Cleaning Balm, the activation celebrated the launch of the brand's first standalone store, located just moments away at No.23 Monmouth Street in Covent Garden.
The new flagship promises to "immerse customers in the world of skin wellness" through interactive in-store features, from a product play table and sensorial scent experience to exclusive facial treatments, new product launches, and more.
