Elemis strengthens social strategy with launch on TikTok Shop

British skincare brand Elemis has launched on TikTok Shop, combining convenience with discovery to entice consumers and drive sales through social commerce. 

With 73,700 followers, 14 million total post views, and more than 225,000 likes on the platform, Elemis is inviting users to shop its range of products directly on TikTok.

It marks a first for the brand, with its products only available via Lookfantastic's TikTok Shop previously.

Both full-sized and travel-friendly versions of the brand's hero products are now available, including its Dynamic Resurfacing Pads, Superfood Midnight Facial and Superfood Glow Priming Moisturiser, amongst other items.

Its Pro-Collagen Cleansing Balm - the most searched for Elemis product on TikTok, with 15.7 million views - also forms part of the brand's TikTok Shop line-up in the UK.

Susan Harvey, General Manager UK&I at Elemis, told TheIndustry.beauty: "We are thrilled to officially be launching Elemis on TikTok Shop in the UK, after launching a local TikTok account last year.

"There's huge interest and advocacy for the brand, particularly for our hero Pro-Collagen Cleansing Balm, and we are excited to now offer an official brand store on TikTok so the community can discover, be educated and inspired, and purchase products directly within the app."

It comes after Elemis launched a UK-focused TikTok account last year to boost digital interactions with its community and drive brand awareness within the region.

Having already found success on TikTok through its US account, the UK team set out to target consumers on a more local level with both relatable and engaging content.

With a local lens, Elemis aims to tell more stories about the specific UK experience of the brand - from local campaigns and launches to sharing pop-ups, stores and events.

@elemis_uki your skin deserves a break too🎁this is your sign to treat yourself to an elemis spa day at @Sopwell House, just an hour from london✨ #spaday ♬ The holiday theme - Siyana &lt3