Elemis to launch “game changing” plastic-free sampling sachets
British skincare brand Elemis has partnered with plant-based materials brand Morro - launched last month by Cambridge-based Xampla, a pioneer of materials to replace single-use plastics – to launch plastic-free biodegradable sampling sachets.
In what is described as a "game changing innovation" for "next generation" packaging in the cosmetics industry, the aim is to replace plastic materials traditionally used in single-use sachets with new materials made from left-over waste from Elemis plant crops.
Based on Xampla’s proven Morro materials made from plant feedstocks, the companies will utilise their expertise over the next six months to turn Elemis’ plant waste into heat sealable films that can replace single use plastics.
Oriele Frank, Co-founder and Chief Product and Sustainability Officer at Elemis, said: "Elemis continues to innovate and investigate new ideas, and partners wherever possible with organisations that can help move the dial on key environmental or social challenges.
"What we find so exciting about this project with Morro is how utilising waste from left-over plant material can potentially tackle one of our key packaging dilemmas too.
"This project further reflects our commitment to finding new opportunities to have a positive impact on planet and people throughout our value chain."
Pete Hutton, Chairman at Xampla, added: "Our collaboration with Elemis unlocks significant potential for the cosmetics industry, where waste materials are transformed into innovative solutions to replace plastic sachets.
"We are proud to have pioneered our breakthrough material using plant feedstocks and we are looking forward to developing this research further with Elemis."
The new collaboration reflects the growing trend for upcycled ingredients and sustainability in the beauty industry, as consumers increasingly seek out products with minimal environmental impact.
The project is being supported by a grant co-funded by Biotechnology and Biological Sciences Research Council (BBSRC), Engineering & Physical Sciences Research Council (EPSRC), and Innovate UK.
