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Elon Musk launches 'finest fragrance on Earth'

Sophie Smith
13 October 2022

Billionaire Elon Musk has entered the fragrance market for his latest venture, launching a new perfume called Burnt Hair. 

In an announcement on Twitter, the Tesla founder shared a picture of the perfume, describing it as "the finest fragrance on Earth".

In his following tweets, Musk revealed additional details about the product, saying that it is an Omni-gender product and can be purchased with the cryptocurrency, Dogecoin.

In a series of other posts, he went on to share updates about the sale of the fragrance as thousands of bottles were already sold within hours of its launch.

Changing his Twitter bio to ‘perfume salesman’, Musk also spoke about the inspiration behind the business, saying "With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”

Priced at £92, the Burnt Hair fragrance is available to purchase from The Boring Company website.

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