Elon Musk launches 'finest fragrance on Earth'
Billionaire Elon Musk has entered the fragrance market for his latest venture, launching a new perfume called Burnt Hair.
In an announcement on Twitter, the Tesla founder shared a picture of the perfume, describing it as "the finest fragrance on Earth".
The finest fragrance on Earth!https://t.co/ohjWxNX5ZC pic.twitter.com/0J1lmREOBS
— Elon Musk (@elonmusk) October 11, 2022
In his following tweets, Musk revealed additional details about the product, saying that it is an Omni-gender product and can be purchased with the cryptocurrency, Dogecoin.
In a series of other posts, he went on to share updates about the sale of the fragrance as thousands of bottles were already sold within hours of its launch.
— Elon Musk (@elonmusk) October 13, 2022
Changing his Twitter bio to ‘perfume salesman’, Musk also spoke about the inspiration behind the business, saying "With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?”
Priced at £92, the Burnt Hair fragrance is available to purchase from The Boring Company website.