Estée Lauder appoints new Global Brand President

Estée Lauder Companies has announced Justin Boxford as the new Global Brand President of Estée Lauder.

Boxford succeeds Stéphane de La Faverie, whose promotion to Executive Group President was part of an organisational evolution announced last week.

As Global Brand President, Boxford will be responsible for driving Estée Lauder’s short-term and long-term strategy, including innovation, product development, North America and international growth, consumer marketing and distribution evolution.

In his new role, Boxford reports to de La Faveri and also serves on the company’s Executive Leadership Team.

Boxford joins Estée Lauder after almost six years at La Mer. Under his leadership, La Mer expanded and diversified its product portfolio, building multiple hero engines of growth, and launching products that have strengthened the brand’s luxury architecture.

Prior to joining La Mer, he held the position of Senior Vice President International at Estée Lauder and Tom Ford Beauty.

Stéphane de La Faverie, Executive Group President of Estée Lauder Companies, said: "Justin is a dynamic leader who brings to the brand proven prestige and luxury brand-building expertise, a deep understanding of the global business landscape and extensive background in transforming the online and omnichannel experience. His successful track record of leading teams and growing brand aspiration make him the perfect leader to continue building on the outstanding growth and strength of our flagship brand.”