Estée Lauder brings its iconic fragrances to Marks & Spencer's shelves

As part of Marks and Spencer’s ‘Brands at M&S’ strategy, the retailer has today announced that it will welcome Estée Lauder Fragrance to its beauty offering.

As of 5 October, over 30 Estée Lauder fragrances will be available online at M&S for free next-day delivery or click & collect to over 700 locations, as well as selected stores.

The range on offer starts at £25 and will include bestselling and award-winning fragrances including the Beautiful and Bronze Goddess for women and Aramis for men. With 12% of M&S’ third-party brands now falling under the fragrance category, this is an avenue the company is planning to increase as it grows its beauty offering.

Luke Evans, Vice President and General Manager at Estée Lauder, commented: "This is such an exciting partnership for Estée Lauder, to be entering into one of the UK’s most trusted high street stores which is fast becoming the destination for beauty.

"We are thrilled to be able to offer M&S consumers the opportunity to shop Estée Lauder’s most iconic fragrances, both in-store and online. We want to make our fragrances accessible and for our carefully curated edit of fragrances to offer customers the opportunity to discover and re-discover scents to gift or self-gift, all year round."

Estée Lauder Fragrance is the latest brand to join M&S as part of the wider ‘Brands at M&S’ strategy and will bring the total number of third-party beauty brands available on M&S.com to 47.

This follows Clinique’s success, which launched at M&S in 2022. Clinique - also a part of the Estée Lauder Companies portfolio - is now the number one third-party beauty brand at M&S. Overall, third-party brands now represent over 40% of total sales in M&S Beauty, reflecting the increased demand in the marketplace.

Heidi Woodhouse, Director of Home, Furniture and Beauty at M&S, commented: "At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer.

"Following the success of Clinique last year, part of the Estée Lauder group, we’re delighted to welcome Estée Lauder Fragrance; with our shared synergy in values, the partnership will support us to grow our relevance in the fragrance category where we know brand credibility is important."