Estée Lauder champions skin longevity with new expert collective

Estée Lauder has launched a new Skin Longevity platform, supported by a new expert collective to help "reinforce its leadership in skin longevity science and age reversal".

The Estée Lauder Longevity Collective will serve as a brand advisory board, bringing the latest insights, research findings, and resources to inform the brand's ongoing approach to skin longevity research.

It welcomes members across multiple disciplines to "educate and empower consumers to rethink how they approach skincare and lifestyle", helping to reframe the conversation from anti-aging to visible age reversal.

Justin Boxford, Global Brand President at Estée Lauder, said: "Estée Lauder has always been at the forefront of breakthrough skin science.

"Longevity is one of the fastest growing movements in the beauty and wellness industries, with multi-generational consumer interest in biohacking and age-reversal practices at an all-time high.

"Estée Lauder has been pioneering skin longevity research for over 15 years, and we already have the proven technology to reveal visible age reversal. We see this as a pivotal moment to disrupt the industry, changing what we know about skin aging and reimagining skincare for the future."

In addition to the collective, Estée Lauder has unveiled a new patented SIRTIVITY-LY technology to help visibly reverse skin aging.

Using this technology, Estée Lauder is getting ready to launch a new product innovation powered by the "cutting-edge" age reversal technology.

Set to launch next month, the Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème promises visible age reversal in just 14 days.