Estée Lauder crowns former Miss World Manushi Chhillar as Global Brand Ambassador

Global beauty conglomerate Estée Lauder has announced Indian actress, model and philanthropist, Manushi Chhillar, as its newest Global Brand Ambassador.

Chhillar, who won Miss World in 2017, previously served as the face of Estée Lauder India’s Advanced Night Repair campaign in 2022. Stepping into her new role as Global Brand Ambassador, she will appear in India’s upcoming campaign for Double Wear Stay-in-Place Makeup, debuting towards the end of this month.

Chhillar joins the current roster of Estée Lauder ambassadors including Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki and Yang Mi.

Just last week, the company named Dutch model Imaan Hammam as its latest Global Brand Ambassador, set to launch her debut campaign in July 2023.

Manushi Chhillar commented: "Joining the Estée Lauder family is a dream come true. Estée Lauder is an iconic brand founded by a visionary woman, Mrs. Estée Lauder, who proved anything was possible with hard work, passion, and dedication. Like her, I hope to be a role model for women around the world, inspiring them to believe in themselves and their ability to impact positive change."

Not only is Manushi Chhillar known for her modelling background, but she is also an advocate for women’s welfare. In 2017, she started Project Shakti to educate women about the importance of menstrual hygiene and provide greater access to feminine hygiene products in India. She also partnered with UNICEF India to raise awareness for menstrual hygiene, AIDS and violence against women.

Justin Boxford, Global Brand President of Estée Lauder and AERIN Beauty, said: "We are thrilled to welcome Manushi to the Estée Lauder family. In addition to her rising star power, Manushi’s dedicated use of her platform to bring about positive social change in India and beyond will enable us to continue to reinforce our brand’s commitment to championing women’s advancement around the world."